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Topic Archive: Public events

Inside Target's Elaborate 'Star Wars' Fan Event

The fan experience offered activities, photo opportunities, and a pop-up shop in the days before the movie's world premiere.

Event Report Posted January 18, 2016, 7:00 AM EST

Why StubHub Hosted a Live Game Show for Fans

The online ticket marketplace supported its "Let Your Fan Out" campaign with an energy-filled live event that identified Los Angeles's biggest sports fan in front of a crowd.

Event Report Posted November 25, 2015, 7:15 AM EST

Why Mac 'n' Cheese Fests Are Drawing Huge Crowds

In cities across North America, macaroni and cheese festivals are seeing rapid growth.

Event Report Posted November 13, 2015, 7:30 AM EST

8 Ideas for Festive Family-Friendly Activities

Elizabeth Glaser Pediatric AIDS Foundation's annual family festival incorporated sponsors and engaged guests at all-ages stations.

Event Report Posted November 4, 2015, 7:30 AM EST

How a Festival With 5 Stages Kept a Cohesive Feel

III Points had a bigger footprint this year, but the whole event had a united vibe.

Event Report Posted October 15, 2015, 7:15 AM EDT

How Life Is Beautiful Grew to 108,000 Attendees in 3 Years

With tweaks to its music, art, food, and learning pillars, plus a new partnership with Insomniac, the Las Vegas festival expanded and improved the attendee experience as it swelled.

Event Report Posted October 5, 2015, 7:15 AM EDT

What You Need to Know for the U.S. Papal Visit

As Washington, New York, and Philadelphia get ready for Pope Francis's visit next week, here's what you should know about the six-day papal tour.

News Posted September 16, 2015, 7:00 AM EDT

How a Circus Festival Turned Bystanders Into Acrobats

Montréal Complètement Cirque auditioned everyday citizens to take part in the opening-night event.

Event Report Posted August 13, 2015, 7:15 AM EDT

How to Plan Accessible Meetings and Events

Experts offer their tips for accommodating attendees with disabilities.

Event Intelligence Posted July 22, 2015, 8:00 AM EDT

Event Innovators 2015: Nicolas Jammet

The co-founder and co-C.E.O. of Sweetgreen expanded his chain of salad shops into a music, food, and green living festival called Sweetlife.

Event Innovators 2015 Posted July 1, 2015, 4:47 AM EDT

Event Innovators 2015: Robert Krumbine

The chief creative officer and senior vice president of events for Charlotte Center City Partners has resurrected the city's Thanksgiving Day parade.

Event Innovators 2015 Posted July 1, 2015, 3:55 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

6 Tips for Securing Large Outdoor Events

Festival security isn’t just about crowd control and safety—it’s about hospitality too.

Event Intelligence Posted June 11, 2015, 7:15 AM EDT

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted May 13, 2015, 7:30 AM EDT

Crowdfunding Festival Shows Value of Face-to-Face Interaction

The six-day One Spark event saw a 20 percent increase in attendance and a 75 percent jump in contributions to creator projects.

Event Report Posted April 16, 2015, 7:30 AM EDT

Why SXSW Is Using iBeacons for Hyper-Local Networking

Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.

News Posted March 12, 2015, 7:30 AM EDT

Girl Power: Kids Will Fuel GoldieBlox's New Macy's Thanksgiving Day Parade Float

The debut parade entry will highlight the toy brand's efforts to encourage kids' interest in science, math, and engineering on a national stage.

News Posted November 19, 2014, 10:12 AM EST

How an Opening Event Brought a Crowd of 250,000 Off the Vegas Strip

With the large-scale, four-day opening festivities for the new Downtown Summerlin complex, the Las Vegas event scene is broadening its scope.

Event Report Posted November 17, 2014, 7:00 AM EST

What It Took to Create New York's First Festival of Light

The city's inaugural event showcasing the work of artists and lighting designers brought thousands to Dumbo.

Event Report Posted November 12, 2014, 7:30 AM EST

'Modern Family' Promotion Builds Public Pumpkin Patch

To publicize the nightly airings of the popular TV comedy, Fox 5 New York hosted a family-friendly event that combined a pumpkin patch and corn maze with trivia games and face painting.

Event Report Posted November 10, 2014, 7:30 AM EST

The Crazy Numbers Behind a Tribute to the National Anthem

The Star-Spangled Spectacular was expected to be the largest event in Maryland's history.

Event Report Posted September 18, 2014, 7:15 AM EDT

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted August 13, 2014, 7:00 AM EDT

How the BET Awards Fan Fest Changed This Year

In conjunction with its annual award show, the cable network brought back its public experience, a heavily sponsored expo featuring multiple celebrity appearances.

Event Report Posted July 2, 2014, 7:00 AM EDT

Event Innovators 2014: Scott Stedman

The founder of the Northside Media Group—which produces the Northside Festival—aims to serve the community through music, film, and art.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Beauty Stunt Puts 12-Foot Water Tank on Hollywood Boulevard

To promote its Alluring Aquatic cosmetic collection, M.A.C. installed a custom pool in Los Angeles and filled it with synchronized swimmers.

Event Report Posted June 9, 2014, 7:00 AM EDT

Nutella Marks 50 Years With Cronut-Fueled Promo

To celebrate its anniversary and kick off its latest ad campaign, the hazelnut spread brand hosted a dessert-filled activation in Manhattan that invited fans to share their love of the product.

Event Report Posted June 5, 2014, 7:00 AM EDT

How Fabergé Turned an Egg Hunt High-Tech

The iconic jeweler hosted a citywide art exhibition of more than 200 egg sculptures for the public to find with the help of social media.

Event Report Posted May 5, 2014, 7:00 AM EDT

Crowdfunding Festival Mixes Face-to-Face Events With Start-Up Culture

One Spark is preparing to take over 20 blocks of downtown Jacksonville, Florida, with five days of entertainment, food, V.I.P. events, speakers, and start-ups looking for funding.

News Posted April 8, 2014, 7:30 AM EDT

10 Spectacular Festivals Every Event Planner Should See

Get inspired for 2014 with our list of visually jaw-dropping global festivals that we think every planner should attend at least once in their lives.

Idea File Posted December 18, 2013, 6:30 AM EST

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