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Topic Archive: Public events

Girl Power: Kids Will Fuel GoldieBlox's New Macy's Thanksgiving Day Parade Float

The debut parade entry will highlight the toy brand's efforts to encourage kids' interest in science, math, and engineering on a national stage.

News Posted November 19, 2014, 10:12 AM EST

How an Opening Event Brought a Crowd of 250,000 Off the Vegas Strip

With the large-scale, four-day opening festivities for the new Downtown Summerlin complex, the Las Vegas event scene is broadening its scope.

Event Report Posted November 17, 2014, 7:00 AM EST

What It Took to Create New York's First Festival of Light

The city's inaugural event showcasing the work of artists and lighting designers brought thousands to Dumbo.

Event Report Posted November 12, 2014, 7:30 AM EST

'Modern Family' Promotion Builds Public Pumpkin Patch

To publicize the nightly airings of the popular TV comedy, Fox 5 New York hosted a family-friendly event that combined a pumpkin patch and corn maze with trivia games and face painting.

Event Report Posted November 10, 2014, 7:30 AM EST

The Crazy Numbers Behind a Tribute to the National Anthem

The Star-Spangled Spectacular was expected to be the largest event in Maryland's history.

Event Report Posted September 18, 2014, 7:15 AM EDT

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted August 13, 2014, 7:00 AM EDT

How the BET Awards Fan Fest Changed This Year

In conjunction with its annual award show, the cable network brought back its public experience, a heavily sponsored expo featuring multiple celebrity appearances.

Event Report Posted July 2, 2014, 7:00 AM EDT

Event Innovators 2014: Scott Stedman

The founder of the Northside Media Group—which produces the Northside Festival—aims to serve the community through music, film, and art.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Beauty Stunt Puts 12-Foot Water Tank on Hollywood Boulevard

To promote its Alluring Aquatic cosmetic collection, M.A.C. installed a custom pool in Los Angeles and filled it with synchronized swimmers.

Event Report Posted June 9, 2014, 7:00 AM EDT

Nutella Marks 50 Years With Cronut-Fueled Promo

To celebrate its anniversary and kick off its latest ad campaign, the hazelnut spread brand hosted a dessert-filled activation in Manhattan that invited fans to share their love of the product.

Event Report Posted June 5, 2014, 7:00 AM EDT

How Fabergé Turned an Egg Hunt High-Tech

The iconic jeweler hosted a citywide art exhibition of more than 200 egg sculptures for the public to find with the help of social media.

Event Report Posted May 5, 2014, 7:00 AM EDT

Crowdfunding Festival Mixes Face-to-Face Events With Start-Up Culture

One Spark is preparing to take over 20 blocks of downtown Jacksonville, Florida, with five days of entertainment, food, V.I.P. events, speakers, and start-ups looking for funding.

News Posted April 8, 2014, 7:30 AM EDT

10 Spectacular Festivals Every Event Planner Should See

Get inspired for 2014 with our list of visually jaw-dropping global festivals that we think every planner should attend at least once in their lives.

Idea File Posted December 18, 2013, 6:30 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

A Modern Take on Crowd-Surfing Beach Balls

Crowd Activation's Zygote balls are helium-filled, oversize balloons that respond to human touch.

The Scout Posted September 19, 2013, 7:30 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

History Puts 'Mountain Men' in Union Square

To promote the second season of its show Mountain Men, History built a forest scene in New York's Union Square.

Event Report Posted June 10, 2013, 3:39 PM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

Guests Take Mini Gardens Home From Los Angeles Event

Event Snapshot Posted April 9, 2013, 7:30 AM EDT

Floral "Suede" Covers Giant High Heel at Macy's Flower Show

Event Snapshot Posted April 4, 2013, 9:01 AM EDT

Wendy's Promotes New Menu With Games, Prizes

Event Report Posted January 18, 2013, 1:06 PM EST

Japanese Festival Puts 7 Million LEDs Over Botanical Garden

Event Report Posted January 3, 2013, 3:57 PM EST

Hundreds of White Tubes Form Mountain-Like Entrance for Design Miami

Event Snapshot Posted December 6, 2012, 5:36 PM EST

Fake Tent Marks Entrance to Miami's Untitled Art Fair

Event Snapshot Posted December 5, 2012, 3:29 PM EST

W Hotel's Human Jukebox Promo Takes Live Song Requests Via Twitter

Event Snapshot Posted November 15, 2012, 6:28 PM EST

7 Online Tools to Help Planners Promote Events

Event Intelligence Posted October 17, 2012, 9:33 PM EDT

What to Expect at the Democratic National Convention

News Posted August 28, 2012, 5:35 PM EDT

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