Topic Archive: Ray-Ban

Ray-Ban Celebrates History—and Future—With Hands-On Bash

The Luxottica-owned eyewear brand showed off the remake of its Wayfarer style with an event that invited guests to interact with artisans at workshop stations.

Event Report Posted May 20, 2014, 3:47 PM EDT

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

Levi's and The Fader Team Up for Massive South by Southwest Performance Series

Levi's and The Fader returned to Austin last week with the newest incarnation of their pop-up concert venue and consumer playground, the Levi's/Fader Fort.

Event Report Posted March 23, 2009, 3:46 PM EDT

Ray-Ban Asks New Bands to Sing Old Songs for Retro Eyewear Launch

For the launch of the brand's new Clubmaster sunglasses, Ray-Ban nodded to the '50s with a handful of emerging bands covering their favorite songs from the decade.

Event Report Posted December 12, 2008, 3:14 PM EST

How Improv Stunts Are Inspiring Guerrilla Marketing Efforts

Influences Posted October 27, 2008, 9:00 AM EDT

Reader Feedback: Ray-Ban's Traffic-Stopping Stunt Makes Me Mad

From the Editors Posted July 16, 2008, 1:58 PM EDT

Ray-Ban Hires Actors to Stop Traffic, Garner Attention

News Posted July 2, 2008, 4:46 PM EDT

Stuff Goes Renegade for Guy-Filled Fete

At its Style Awards, the magazine celebrated things guys love, including hot girls, fast food, and rock and roll.

Event Report Posted October 25, 2006, 12:00 AM EDT

MuchMusic Awards Are Bigger Than Ever

Cable channel MuchMusic temporarily closed Queen Street West at the start of the 16th annual MuchMusic Video Awards.

Event Report Posted February 15, 2006, 1:20 PM EST

EW Blowout Is All About Advertisers

Event Report Posted June 22, 2004, 12:00 AM EDT

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