Topic Archive: Red Bull

Why 1,000 Guests Came to an Underwater Music Party

At a Red Bull Music Academy event, an underwater sound system let guests experience music in a new way.

Event Snapshot Posted November 4, 2016, 7:00 AM EDT

Top 10 Innovative Brands 2015: #9 Red Bull

The energy drink is known for hosting daring, sporty activations; now, it’s expanding its arts-focused event programming.

Event Innovators 2015 Posted July 1, 2015, 5:30 AM EDT

Why a Red Bull Stunt Required 60-Foot Ceilings and a Helipad

The beverage brand kicked off its "Red Bull at Night" series with an attention-grabbing stunt in Los Angeles.

Event Report Posted March 4, 2015, 7:00 AM EST

Hotel Takeovers: Inside the Hottest Trend From Miami's Winter Music Conference

See how Red Bull, SLS South Beach, and others put their stamp on the electronic music event.

Event Report Posted April 3, 2014, 8:03 AM EDT

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

Why This First-Year Festival Drew 3,000 Fans and Big-Name Sponsors

The inaugural III Points Festival in Miami took over 30 venues in Wynwood with headliners including LCD Soundsystem founder James Murphy.

Event Report Posted October 14, 2013, 7:30 AM EDT

Peek Inside the Private Lounges at Miami’s Winter Music Conference

Event Report Posted April 8, 2013, 5:14 PM EDT

What Was the Most Influential Event of 2012?

Readers' Forum Posted December 20, 2012, 8:00 AM EST

2 New Tools for Promoting Events and Aggregating Social Media Content

Event Intelligence Posted October 2, 2012, 2:56 PM EDT

Innovation Forum Panel Will Discuss How Brands Evaluate Sponsorship Deals

From the Editors Posted September 18, 2012, 8:45 AM EDT

Event Pros Form New Association for Live-Show Producers

News Posted May 31, 2012, 8:45 AM EDT

D.C. Cheers on Eurovision Song Contest From Austrian Embassy

Event Snapshot Posted May 30, 2012, 11:16 AM EDT

As Coachella Expands to Two Weekends, Brands Stick to the First

Event Report Posted April 16, 2012, 1:43 PM EDT

Ultra Music Festival Expands by Returning to Former Home

News Posted March 22, 2012, 5:01 PM EDT

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #3 Red Bull

The global beverage brand hosts splashy, innovative events, geared toward its athletic target demographic, all around the world.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Subtle Branding Marks Adidas Bash During N.B.A. All-Star Weekend

Event Report Posted February 28, 2012, 2:56 PM EST

Red Bull Launches TV Series With Sneak Peeks on iPads

Event Snapshot Posted January 20, 2012, 1:02 PM EST

Aussie Accents Pervade Bon-Ton's Launch Party for Streetwear Brand

Event Report Posted November 7, 2011, 1:51 PM EST

Red Bull and Gerber Group Bring Skateboarders Uptown for Thrashin' Week

Event Report Posted September 13, 2011, 12:00 PM EDT

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Coachella Marketing Blitz: New Brands Shake Up Party Landscape

Event Report Posted April 18, 2011, 1:20 PM EDT

10 Highlights From Grammy Week Events and Promotions

Event Report Posted February 14, 2011, 3:45 PM EST

Best of 2010: 10 Ambitious Events

Go big or go home? These brands staged large events as integral parts of their 2010 marketing plans.

Feature Posted December 20, 2010, 8:45 AM EST

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