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Red Bull Races Planes Over New York Waterways

Event Report Posted June 29, 2010, 4:10 PM EDT

Spring Preview: 10 of New York's Most Anticipated New Venues

Location Scout Posted March 11, 2010, 11:20 AM EST

Red Bull Opens Beachfront Exhibit to Connect With Miami Artists

Event Report Posted March 8, 2010, 3:08 PM EST

Student-Run Hasty Pudding Awards Get First After-Party

Event Report Posted February 9, 2010, 3:45 PM EST

Best of 2009: Red Bull's Ambitious Competitions and Sports Events

Red Bull spent the year hosting competitions and ambitious sports events across the country.

Feature Posted December 2, 2009, 9:00 AM EST

A New Spin: 5 Cool DJ Booths

These DJ booths at recent events were more than two turntables and a microphone.

Trend Spotted Posted November 9, 2009, 9:00 AM EST

Red Bull Skateboarding Competition Stops in Miami, Attracts 600 Spectators

Red Bull's Manny Mania skateboarding competition added Miami to the list of stops on its national tour for the first year.

Event Report Posted August 5, 2009, 12:04 PM EDT

Red Bull Roasts Travis Pastrana at X Games Celebration

Red Bull hosted a tribute to X Games athlete Travis Pastrana with a scripted roast followed by an after-party at the Avalon Hollywood.

Event Report Posted July 31, 2009, 11:27 AM EDT

Dziaq Liqueur Sponsorship Green-Lights Canceled Beach Ball Fest

A title sponsorship offer from a new spirits brand allowed event producers to reschedule the canceled Beach Ball Fest.

Event Report Posted July 28, 2009, 3:11 PM EDT

Ugly Truth Premiere Relies on Feminine Wiles, With Dancers on Satin-Dressed Bed

The Ugly Truth premiered with a party that pushed feminine wiles to the fore—with writhing dancers and a satin-dressed bed—in tribute to the beliefs espoused by the film's shameless male lead.

Event Report Posted July 20, 2009, 6:33 PM EDT

Moda FG Fetes First Anniversary With Fashion Show, Two Live Bands, and Plenty of Pink

To celebrate its first anniversary, local fashion magazine Moda FG hosted an event that incorporated branding into everything from lighting to cake.

Event Report Posted June 2, 2009, 3:38 PM EDT

Red Bull, Sirius Radio, Presidente Among Sponsors at Winter Music Conference Events

Red Bull, Sirius Radio, and Ultimat Vodka used branded banners, pool floats, and giveaways to increase their visibility at Winter Music Conference.

Event Report Posted March 31, 2009, 1:24 PM EDT

Red Bull Returns to South by Southwest With Space-Themed Concert Venue

A longtime presence at South by Southwest, Red Bull is making a late-night scene at its futuristic—and hard to find—Moon Tower, a pop-up concert venue.

Event Report Posted March 20, 2009, 9:01 AM EDT

South by Southwest Drawing Familiar Brands to Austin

News Posted March 13, 2009, 11:48 AM EDT

Grammy Weekend Standouts Include a Big-Name Host, a Can't-Miss Charity Concert, and a Place to Actually Chill Out

The Recording Academy's gala with Clive Davis, the MusiCares benefit concert honoring Neil Diamond, and the industry-favorite Friends and Family party offered enticements to help them stand out on the crowded Grammy weekend calendar.

Event Report Posted February 9, 2009, 12:46 PM EST

Red Bull Draws 20,000 With East River Snowboarding Competition

A month of construction and 24-hour snow-making paid off for Red Bull Thursday night, when a crowd of 20,000 gathered to see snowboarders descend the nine-story ramp.

Event Report Posted February 6, 2009, 12:37 PM EST

ESPN the Magazine Brings Sand, Skydivers, Sex Appeal, and 17 Sponsors to Converted Parking Lot

Set admits a one-of-a-kind temporary structure, ESPN the Magazine returned for Super Bowl XLIII with its NEXT events, now stronger than ever.

Event Report Posted February 1, 2009, 4:00 PM EST

Shop for a Cure

Saks Fifth Avenue Bal Harbour kicked off the 2008 Key to the Cure fund-raising weekend last night with food, entertainment, and of course, shopping.

Event Report Posted October 16, 2008, 1:01 PM EDT

VMA Hospitality Suites Pick Venues With L.A. Character

Gift and hospitality suites surrounding MTV's Video Music Awards made use of some attention-getting, view-friendly, very L.A. outdoor spaces.

Event Report Posted September 8, 2008, 11:14 AM EDT

Hitting the Beach With the Boss

The Scout Posted August 20, 2008, 9:00 AM EDT

Sunset Strip Business Association Debuts Music Festival

Q & A Posted June 19, 2008, 5:13 PM EDT

Lollapalooza Gifting Lounge to Get New Café Concept

News Posted May 20, 2008, 3:04 PM EDT

Athletes Hit the Runway for Charity

NFL players took to the runway at the Jockstarzz fashion show, benefiting the Kevin Everett Foundation, which wrapped up Funkshion Miami Fashion Week.

Event Report Posted April 8, 2008, 12:04 PM EDT

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