Topic Archive: Reebok

The Surprise Stunt That Put Kendrick Lamar on a Moving Truck

Reebok got people moving in its new ZPump sneakers by getting them to chase after the hip-hop artist.

Event Report Posted April 6, 2015, 7:00 AM EDT

Reebok CrossFit Stunt Lowers a 15,000-Pound Container in Dundas Square

Event Report Posted February 27, 2012, 6:35 PM EST

Z100 Weaves Bevy of Sponsors Into Lounge Activations for Jingle Ball Concert

Event Report Posted December 13, 2011, 2:45 PM EST

Life Is Good Draws 30,000 to New Family-Focused Music Fest

Event Report Posted September 14, 2010, 3:15 PM EDT

ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day

Event Report Posted February 8, 2010, 1:14 PM EST

Reebok Launches New Exercise Concept With Flying Apparatus at L.A. Pop-Up

Reebok's pop-up on La Brea highlights a new exercise concept, with gym equipment and an apparatus known as a Flyset suspended from the ceilings.

Event Report Posted April 27, 2009, 7:41 PM EDT

DirecTV Celebrity Beach Bowl Turns 1,500 Away

DirecTV entertained the masses once again with its third annual Celebrity Beach Bowl and live concert.

Event Report Posted February 3, 2009, 1:22 PM EST

Reebok, (Product) Red, and P&G Introduce Holiday Pop-Ups

Reebok, (Product) Red, and P&G introduced new pop-up promotions this holiday season.

Event Report Posted December 11, 2008, 10:48 AM EST

The Best Ideas of 2007 (Part Two)

The Scout Posted December 27, 2007, 11:46 AM EST

Reebok Launches RBK SC87 Clothing Line

The sporting goods company brought Sidney Crosby to a Sport Chek outlet in Mississauga for the launch of its new clothing line.

Event Report Posted September 6, 2007, 4:42 PM EDT

Third Westin Opens in Central Washington

The Walkthrough Posted May 31, 2007, 7:43 PM EDT

Westin Joins Gaylord at National Harbor

Venue News Posted May 31, 2007, 6:14 PM EDT

Reebok Event Heads Like Cielo and Siam Productions

My Favorite Vendors Posted May 21, 2007, 5:45 PM EDT

Reebok Kicks Off Collection With Retro Bash

A celebration of the Freestyle sneaker’s 25th anniversary featured 80’s touches, from neon to Downtown Julie Brown.

Event Report Posted March 7, 2007, 12:00 AM EST

Super Bowl Parties Capitalize on Miami Style

Major brands happily descended on the usually sun-kissed city to host promotional parties, taking advantage of the city's over-the-top nightclubs and skin-bearing style.

Event Report Posted February 5, 2007, 12:00 AM EST

Reebok Media Launch Has Heart

For the unveiling of its new Scarlett Johansson-endorsed fashion line, the footwear and apparel company filled Fumetti with red accents and decor.

Event Report Posted January 11, 2007, 12:00 AM EST

Street Sports Inspire Reebok Preview

Skateboarder Stevie Williams's apparel collection with the shoe retailer launched with a party decorated with sneakers, skateboards, and graffiti art.

Event Report Posted April 18, 2006, 5:53 PM EDT

This Week: Contemporary Art Fairs, Diffa Tables

News Posted March 8, 2006, 12:00 AM EST

Party Reports: 01.14.02 to 01.20.02

News Posted February 15, 2006, 1:36 PM EST

Party Reports: 12.17.01 to 12.23.01

News Posted February 15, 2006, 1:36 PM EST

Party Reports: 05.14.01 to 05.20.01

News Posted February 15, 2006, 1:35 PM EST

Special Report: Super Bowl Takes Over JAX, Part 2

Event Report Posted February 15, 2006, 1:21 PM EST

Super Bowl Bashes Take Over Detroit

News Posted February 9, 2006, 12:00 AM EST

Maxim Goes Glam Rock for Bowl Party

The saucy men's lifestyle magazine took over the home of Detroit's Symphony Orchestra for its rock opera-inspired pregame Super Bowl celebration.

Event Report Posted February 8, 2006, 12:00 AM EST

Trend Spotted: Graffiti

The Scout Posted June 6, 2005, 12:00 AM EDT

Self Promotes Hot Bodies and Contraceptives

At a party for VH1's 100 Most Wanted Bodies special, the magazine created a purple lounge for birth control brand Yasmin.

Event Report Posted March 23, 2005, 12:00 AM EST

Adidas Promotes Shoes With Run DMC Charity

Adidas partnered with the Jam Master Jay Foundation to raise funds for the music education nonprofit and promote the 35th anniversary of its Superstar shoe.

Event Report Posted March 9, 2005, 12:00 AM EST

5 Invitations With Impact

The Scout Posted February 9, 2005, 12:00 AM EST

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