Topic Archive: Samsung

Top 10 Innovative Brands 2016: #2 Samsung

Fresh off the launch of its latest smartphone, the brand has continued to stay on top—and build buzz—with events designed to showcase its leadership in immersive tech experiences.

Event Innovators 2016 Posted May 17, 2016, 5:40 AM EDT

See a Lush Arrivals Area Covered in Jungle Canopy

Disney's premiere for The Jungle Book transported guests into the film's exotic world from the moment they arrived.

Event Report Posted April 13, 2016, 7:15 AM EDT

Why Samsung Brought SXSW to New York

The electronics brand and South by Southwest sponsor streamed events from the festival at its new flagship location in New York.

Event Snapshot Posted March 15, 2016, 7:30 AM EDT

See a Piano Made Entirely of Digital Tablets

For a holiday promotion in London, Samsung unveiled a unique instrument composed of its tablet devices.

Event Snapshot Posted December 22, 2015, 7:15 AM EST

Why Samsung Sponsored a Food Festival

The electronics brand was able to expand its reach by creating unique culinary experiences at this year's New York City Wine & Food Festival.

Event Report Posted October 29, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2015: #6 Samsung

The technology company continues to create engaging activations at key events and major festivals to give consumers hands-on access to its latest devices.

Event Innovators 2015 Posted July 1, 2015, 5:45 AM EDT

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted April 15, 2015, 7:00 AM EDT

Samsung Promotes New Phone With Selfies at 'Hunger Games' Premiere

The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.

Event Report Posted November 20, 2014, 7:30 AM EST

Top 10 Innovative Brands 2014: #1 Samsung

In the fiercely competitive smartphone industry, the electronics maker’s mobile division uses events to stay in consumers’ minds—and hands.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Samsung Creates Pop-Up Studios for Holiday Shoppers

The Korean electronics company created pop-up showrooms for its latest mobile gadgets to engage consumers during the shopping season.

Event Report Posted December 10, 2013, 12:48 PM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

Why This First-Year Festival Drew 3,000 Fans and Big-Name Sponsors

The inaugural III Points Festival in Miami took over 30 venues in Wynwood with headliners including LCD Soundsystem founder James Murphy.

Event Report Posted October 14, 2013, 7:30 AM EDT

Comic-Con 2013: How Brands Stood Out at the San Diego Show

From a towering fun house to a forest built into an arrivals carpet, here's a look at the over-the-top offerings at Comic-Con's parties and booths this year.

Event Report Posted July 23, 2013, 12:37 PM EDT

Samsung Asks Guests to Translate Menu With Smartphones

Event Snapshot Posted May 7, 2013, 7:30 AM EDT

Inside Samsung's Galaxy S4 Theatrical, Two-Part Launch

Event Report Posted March 22, 2013, 5:20 PM EDT

7 Ways to Improve the Guest Parking Experience at Events

Event pros should take the parking experience seriously, as it's guests first and last impression of an event.

Event Intelligence Posted February 14, 2013, 7:30 AM EST

American Music Awards Presenters Announce Winners Using New Samsung Devices

Event Snapshot Posted November 19, 2012, 1:14 PM EST

7 Ways Brands Got Guests to Try Out Products

Idea File Posted July 19, 2012, 1:11 PM EDT

What Olympic Sponsors Have Planned for the London Games

News Posted July 12, 2012, 5:16 PM EDT

Green Living Show Promotes E-Waste Program to Attract More Attendees

Event Report Posted April 17, 2012, 2:56 PM EDT

QR Codes Guide: How to Use Them at Events

Feature Posted January 26, 2012, 9:00 AM EST

Z100 Weaves Bevy of Sponsors Into Lounge Activations for Jingle Ball Concert

Event Report Posted December 13, 2011, 2:45 PM EST

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