Topic Archive: Sapphire Now

Most Innovative Meetings 2016: #11 Sapphire Now

Software company SAP is using a very non-technical method of surveying attendees.

Feature Posted October 17, 2016, 6:05 AM EDT

Inside Sapphire Now's "White Glove" Experience for Top Customers

The SAP Select program offered exclusive content, hospitality, and networking at Sapphire Now.

Event Report Posted May 26, 2016, 7:00 AM EDT

Most Innovative Meetings 2015: #5 Sapphire Now

SAP’s tech conference is leading the way in using attendee-tracking systems to understand—and improve—the attendee experience.

Feature Posted October 13, 2015, 6:20 AM EDT

How Sapphire Now Is Using Attendee-Tracking Systems

Find out how the tech conference is using iBeacons and Wi-Fi heat mapping to improve the customer experience.

Event Report Posted May 7, 2015, 7:00 AM EDT

2015 Preview: What's on Tap for Lollapalooza, Sapphire Now, and More

Here's a sneak peek at some of the year's biggest meetings and events including the Super Bowl, Coachella, Dreamforce, TIFF, the South Beach Wine and Food Festival, and more taking place across North America.

News Posted January 16, 2015, 7:15 AM EST

Most Innovative Meetings 2014: #3 Sapphire Now

A dramatic redesign of the show floor and program gave guests more time and space for networking, plus drew high praise in post-event surveys.

Feature Posted December 9, 2014, 4:46 AM EST

How to Adapt a Conference to Meet Attendees' Needs

See how Sapphire Now is accommodating requests for more space and time for networking and meetings.

Event Report Posted June 5, 2014, 7:15 AM EDT

Most Innovative Meetings 2013: #4 SAP's Sapphire Now

To address continued growth in attendance, the software giant redesigned the layout of its largest annual event to create a more engaging experience for attendees.

Feature Posted September 11, 2013, 7:00 AM EDT

Record Attendance Prompts New Layout at Sapphire Now

The tech conference reconfigured its keynote theater and grouped content by industry to provide a better experience for more than 20,000 in-person attendees.

Event Report Posted May 16, 2013, 12:38 PM EDT

How New Online Channel Will Help B-to-B Events Go Global

News Posted September 12, 2012, 1:58 PM EDT

The 15 Most Innovative Meetings 2012

Feature Posted July 19, 2012, 7:30 AM EDT

Most Innovative Meetings 2012: #1 SAP’s Sapphire Now

The software company uses its massive conference to generate content that is available and relevant year-round, extending the event's reach far beyond its three days in Orlando.

Feature Posted July 19, 2012, 2:00 AM EDT

Sapphire Now Becomes an Online Platform, Not a Virtual Event

Event Report Posted May 17, 2012, 3:15 PM EDT

14 Most Innovative Meetings: Tips From TED, Oracle, Cisco, I.B.M., BlogWorld, More

New ways of thinking are revolutionizing content-driven events, and such gatherings are experimenting with new formats, technology, and strategies, and seeing their ingenuity pay off.

Event Intelligence Posted March 30, 2011, 8:45 AM EDT

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