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Topic Archive: Serena Williams

The Top 10 Event Brands: #7 Mercedes-Benz

An enterprising and effective event sponsor, the German car company actively aligns itself (and its social media channels) with high-profile sports, fashion, and film events.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

T-Mobile and Google Draw 1,000 to Edgy, Arty Music Service Launch

Event Report Posted November 17, 2011, 5:12 PM EST

Washington Kastles Build 2,700-Seat Temporary Stadium for 2011 Season

Event Report Posted July 26, 2011, 4:35 PM EDT

Sports and Sponsorship Collide at Sony Ericsson Open

The Sony Ericsson Open created a forum not just for athletes, but also big brands, taking tennis to the non-tennis fan.

Event Report Posted April 8, 2008, 12:23 PM EDT

Sony Ericsson Open Kicks Off With a Splash

News Posted March 28, 2008, 6:18 PM EDT

Enterprise Keeps Look Sleek, Speeches Short

The magazine honored its “Top 50 Power Brokers” in a contemporary setting that sidestepped tradition and wordy presentations in favor of new shades.

Event Report Posted February 27, 2007, 12:00 AM EST

More Reports From Miami Super Bowl Events

So many parties and promotions, so little time. Here's our roundup of some of the other events that took place last weekend.

Event Report Posted February 5, 2007, 12:00 AM EST

Hennessy Pushes Cognac With Party for Dupri

The brand hosts lavish private events for celebrities—and music producer Jermaine Dupri's birthday was the most recent occasion for a sponsored fete.

Event Report Posted October 2, 2006, 12:00 AM EDT

Rain Dampens Land Rover Promo

News Posted August 30, 2006, 12:00 AM EDT

GM Sends Cars Down Catwalk

In a tie-in with the ESPY awards, the car company recruited athletes and other celebrities to show off their cars on the runway.

Event Report Posted July 25, 2006, 12:00 AM EDT

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