Topic Archive: Stunt Marketing

See How Marriott Is Inviting Consumers to Defy Gravity

Marriott Hotels created an inverted guest-room replica to showcase its new design and provide a unique photo op for hotel guests.

Event Snapshot Posted 5 days ago

Why This "Cheap" Brand Gave Away $10,000

For an attention-grabbing public promotion, Cheapflights Canada gave free money to passersby.

Event Snapshot Posted May 28, 2015, 8:00 AM EDT

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted May 20, 2015, 7:15 AM EDT

Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

The beer brand hosted 1,000 of its biggest fans at a three-day party that turned a small Rocky Mountain town into “Whatever, USA.”

Event Report Posted October 16, 2014, 7:00 AM EDT

Fox Monitors Fans in a Plexiglass Theater for Days-Long 24 Stunt

Event Report Posted December 6, 2010, 6:45 PM EST

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