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Topic Archive: Super Bowl

Event Innovators 2014: Frank Supovitz

The planner of the Super Bowl—who is leaving the N.F.L. to found Fast Traffic Events & Entertainment—reinvented the world's biggest sporting event year after year.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

15 Design Ideas to Steal From New York Super Bowl Parties

The Manhattan skyline, the subway, and marquee-style signage were some of the decorative concepts used by Super Bowl event hosts.

Idea File Posted February 7, 2014, 3:34 PM EST

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Live Puppies Fill Times Square for Super Bowl Activation

Animal Planet commemorated Puppy Bowl's 10th anniversary with a football-theme event in Times Square featuring live puppies, games, and a puppy hall of fame.

Event Report Posted February 3, 2014, 7:45 AM EST

Event Producers Give the Super Bowl Halftime Show a "B+"

Some of the country's top industry professionals discuss what they liked and didn't like at Super Bowl XLVIII's Bruno Mars and Red Hot Chili Peppers halftime show.

News Posted February 3, 2014, 7:42 AM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

What You Need to Know for Super Bowl 2014

As fans, media, and event planners gear up for Super Bowl XLVIII at MetLife Stadium in East Rutherford, New Jersey, here's what you need to know about the N.F.L.'s biggest game and its surrounding events.

News Posted January 22, 2014, 7:00 AM EST

Super Bowl Planner Frank Supovitz's 6 Rules for Events

The man behind the production of all major events for the N.F.L. shares his tips for keeping a level head on game day.

Readers' Forum Posted November 27, 2013, 7:30 AM EST

Gesture Technology: What It is and How to Use It at Your Next Event

Event Intelligence Posted March 12, 2013, 7:00 AM EDT

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

How to Make a Power Outage (Relatively) Painless for Guests

Event Intelligence Posted February 4, 2013, 5:43 PM EST

Lessons From the Super Bowl Blackout: 8 Ways to Avoid Leaving Guests in the Dark

Event Intelligence Posted February 4, 2013, 4:24 PM EST

What's In Store for Next Year's Super Bowl in New York

News Posted February 4, 2013, 7:30 AM EST

Where to Host Super Bowl Parties in New York

Location Scout Posted January 28, 2013, 2:23 PM EST

E.L.I. Class: Behind the Scenes at the Super Bowl

From the Event Leadership Institute Posted January 18, 2013, 1:29 PM EST

How Brands Are Shrinking Events to Create Personal Experiences

News Posted December 10, 2012, 4:45 PM EST

New Orleans Super Bowl Will Debut First "Boulevard" Festival

News Posted October 23, 2012, 2:21 PM EDT

Event Pros Form New Association for Live-Show Producers

News Posted May 31, 2012, 8:45 AM EDT

Saucony Promotes New Running Shoe, Ad Campaign With Twitter Mosaic

Event Report Posted April 17, 2012, 6:20 PM EDT

N.F.L. Uses Pop-Up Shop to Build Buzz for Draft

Event Report Posted April 2, 2012, 6:25 PM EDT

The Top 10 Event Brands: #7 Mercedes-Benz

An enterprising and effective event sponsor, the German car company actively aligns itself (and its social media channels) with high-profile sports, fashion, and film events.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

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