Topic Archive: Super Bowl

2017 Preview: What to Expect From Next Year's Most Notable Events

The presidential inauguration, Lady Gaga's return to the Super Bowl, and the N.B.A.'s All-Star move mark some of the high-profile happenings for events in North America next year.

News Posted December 21, 2016, 7:30 AM EST

Top 10 Innovative Brands 2016: #9 N.F.L.

The powerful sports league’s events go beyond the Super Bowl.

Event Innovators 2016 Posted May 17, 2016, 6:15 AM EDT

Top 10 Innovative Brands 2016: #8 Bud Light

As the iconic American beer brand unveils a new logo and tagline, it is strategically changing its approach to event marketing.

Event Innovators 2016 Posted May 17, 2016, 6:10 AM EDT

Top 10 Innovative Brands 2016: #4 Pepsi

The soft-drink giant stands out against fierce competition by placing itself at the center of pop culture.

Event Innovators 2016 Posted May 17, 2016, 5:50 AM EDT

Top 10 Innovative Brands 2016: #3 Visa

Events have reshaped the credit card company’s relationship with consumers.

Event Innovators 2016 Posted May 17, 2016, 5:45 AM EDT

Super Bowl 50: See Inside the Tech-Fueled Events at the Big Game

Brands such as Playboy, Pepsi, and DirecTV came to Silicon Valley with new and tech-savvy marketing strategies at events.

Event Report Posted February 8, 2016, 3:09 PM EST

Rating Super Bowl 50: Producers Give Coldplay Halftime Show a "B+"

Event producers from across the country discuss the highlights and lowlights of the Super Bowl 50 halftime show, which was headlined by Coldplay, Beyoncé, and Bruno Mars.

News Posted February 8, 2016, 8:48 AM EST

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

Event Snapshot Posted February 3, 2016, 7:00 AM EST

Super Bowl 50 Preview: What Brands Like Pepsi, 'Playboy,' and ESPN Have on Tap

With Super Bowl 50 around the corner, brands, nonprofits, and community organizations are gearing up to host supersize events in and around San Francisco.

News Posted January 20, 2016, 7:15 AM EST

11 Catering Ideas for Super Bowl Parties

From pulled pork to orzo salad, these dishes make ideal game-day snacks.

Idea File Posted January 19, 2016, 7:15 AM EST

Hot Headliners for 2015: How to Book Rihanna, Kanye West, Steven Tyler, and More

Here's a peek at the entertainment that major Super Bowl party hosts—including DirecTV and Maxim—booked for their big game bashes.

Idea File Posted February 9, 2015, 8:00 AM EST

7 Ideas to Steal From Katy Perry's Super Bowl Halftime Show

From giant inflatables to decorative beach balls, here are ways to give events a shot of halftime-show inspiration.

Idea File Posted February 4, 2015, 7:15 AM EST

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game

Here's a look inside Super Bowl parties from brands like Bud Light, DirecTV, ESPN, Rolling Stone, Playboy, and more.

Event Report Posted February 2, 2015, 1:42 PM EST

Rating the Super Bowl: Producers Give Katy Perry Halftime Show an "A"

Some of the country's top industry professionals discuss what they liked and didn't like about Katy Perry's performance at Super Bowl XLIX's halftime show.

News Posted February 2, 2015, 8:34 AM EST

10 Sporty Ideas for Football-Viewing Parties

With Super Bowl XLIX around the corner, here are ideas for sprucing up a game-day viewing party.

Idea File Posted January 28, 2015, 7:15 AM EST

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

2015 Preview: What's on Tap for Lollapalooza, Sapphire Now, and More

Here's a sneak peek at some of the year's biggest meetings and events including the Super Bowl, Coachella, Dreamforce, TIFF, the South Beach Wine and Food Festival, and more taking place across North America.

News Posted January 16, 2015, 7:15 AM EST

What Were the Hits and Misses of Meetings and Events in 2014?

Industry pros weigh in on the successes—and flops—that they'll remember from this past year in events.

Readers' Forum Posted December 18, 2014, 8:00 AM EST

8 Smart Tips for Staging Live Shows

From simplifying the set pieces to focusing on the live audience, staging pro LeRoy Bennett offers his best advice for shows big and small.

Event Intelligence Posted September 24, 2014, 7:00 AM EDT

Event Innovators 2014: Frank Supovitz

The planner of the Super Bowl—who is leaving the N.F.L. to found Fast Traffic Events & Entertainment—reinvented the world's biggest sporting event year after year.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

15 Design Ideas to Steal From New York Super Bowl Parties

The Manhattan skyline, the subway, and marquee-style signage were some of the decorative concepts used by Super Bowl event hosts.

Idea File Posted February 7, 2014, 3:34 PM EST

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Live Puppies Fill Times Square for Super Bowl Activation

Animal Planet commemorated Puppy Bowl's 10th anniversary with a football-theme event in Times Square featuring live puppies, games, and a puppy hall of fame.

Event Report Posted February 3, 2014, 7:45 AM EST

Event Producers Give the Super Bowl Halftime Show a "B+"

Some of the country's top industry professionals discuss what they liked and didn't like at Super Bowl XLVIII's Bruno Mars and Red Hot Chili Peppers halftime show.

News Posted February 3, 2014, 7:42 AM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

What You Need to Know for Super Bowl 2014

As fans, media, and event planners gear up for Super Bowl XLVIII at MetLife Stadium in East Rutherford, New Jersey, here's what you need to know about the N.F.L.'s biggest game and its surrounding events.

News Posted January 22, 2014, 7:00 AM EST

Super Bowl Planner Frank Supovitz's 6 Rules for Events

The man behind the production of all major events for the N.F.L. shares his tips for keeping a level head on game day.

Readers' Forum Posted November 27, 2013, 7:30 AM EST

Gesture Technology: What It is and How to Use It at Your Next Event

Event Intelligence Posted March 12, 2013, 7:00 AM EDT

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

How to Make a Power Outage (Relatively) Painless for Guests

Event Intelligence Posted February 4, 2013, 5:43 PM EST

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