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Topic Archive: SXSW

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

New Digital Wristband Measures Crowd Reaction at Events

Find out how Pepsi used a new technology to respond to audience feedback at a South by Southwest event.

News Posted April 1, 2014, 7:15 AM EDT

The Director of South by Southwest Interactive Shares His Favorite Places

Hugh Forrest discusses his top spots to host meetings, see concerts, and entertain sponsors in Austin and beyond.

Readers' Forum Posted March 26, 2014, 7:15 AM EDT

19 Smart Design Ideas From SXSW 2014

AT&T, Yahoo, Absolut, Facebook, and other hosts found inventive ways to incorporate branding and products into events at this year's festival.

Event Report Posted March 24, 2014, 7:15 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

5 Ways Robots Are Being Used at Events

From robotic bartenders to holographic trade show presenters, check out how technology is changing the event industry.

Event Intelligence Posted September 5, 2013, 7:30 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

National Geographic Channel Breaks Out the Leg Warmers for SXSW Promotion

Event Snapshot Posted March 26, 2013, 11:59 AM EDT

How Syfy's 'Defiance' Wooed a Tech-Savvy Crowd at SXSW

Event Report Posted March 22, 2013, 12:55 PM EDT

4 Ways to Use Technology to Rethink Live Events

News Posted March 15, 2013, 1:52 PM EDT

The 15 Most Innovative Meetings 2012

Feature Posted July 19, 2012, 7:30 AM EDT

Most Innovative Meetings 2012: #14 South by Southwest Interactive

Focused on pioneering technology, the conference developed its own innovative tools to give guests ownership of ideas.

Feature Posted July 19, 2012, 3:05 AM EDT

15 Gadgets, Apps & Tech Tools for Meetings

Feature Posted July 18, 2012, 1:56 PM EDT

At TechWeek, Attendees 'Play Hard,' Play Foosball

Event Report Posted July 5, 2012, 1:36 PM EDT

The Top 10 Event Brands: #6 American Express

By integrating digital offerings into its extensive experiential event efforts, the credit card issuer turns cardholders into brand evangelists.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

4 Ways Event Professionals Are Using Pinterest

News Posted March 7, 2012, 12:03 PM EST

Print vs. Digital Invitations: It's All About the Right Mix

The Scout Posted October 3, 2011, 8:45 AM EDT

Event Apps: How to Build One, What to Include, Who Can Help

Creating a custom mobile application for an event can connect attendees, keep them informed about changes, and help them share information. Here's a primer of what you need to know to create one of your own.

Event Intelligence Posted April 7, 2011, 8:45 AM EDT

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