Topic Archive: SXSW

Most Innovative Meetings 2016: #6 South by Southwest

The massive multiday, multi-industry event is demonstrating how data can be used to help attendees determine where and how to spend their time.

Feature Posted October 17, 2016, 6:30 AM EDT

Inside the White House's Inaugural South by South Lawn Festival

Inspired by South by Southwest, the White House's festival of ideas, arts, and action brought 2,000 guests to the South Lawn.

Event Report Posted October 6, 2016, 7:45 AM EDT

Top 10 Innovative Brands 2016: #8 Bud Light

As the iconic American beer brand unveils a new logo and tagline, it is strategically changing its approach to event marketing.

Event Innovators 2016 Posted May 17, 2016, 6:10 AM EDT

Top 10 Innovative Brands 2016: #2 Samsung

Fresh off the launch of its latest smartphone, the brand has continued to stay on top—and build buzz—with events designed to showcase its leadership in immersive tech experiences.

Event Innovators 2016 Posted May 17, 2016, 5:40 AM EDT

Event Innovators 2016: Natasha Mulla

The director of events at Mashable uses the power of social sharing to connect audiences around the globe.

Event Innovators 2016 Posted May 17, 2016, 4:47 AM EDT

Podcast: SXSW, the Morning After—Lessons, Ideas, Pitfalls, and Wins That Work for Any Event

A look into this year’s South by Southwest 2016 music, film, and interactive festivals.

GatherGeeks Posted April 19, 2016, 7:30 AM EDT

SXSW 2016: What You Missed at This Year's Festival

The annual tech, music, and film festival featured activations, interactive experiences, parties, and lounges from brands including Bud Light, Pandora, Samsung, HBO, and Gatorade.

Event Report Posted March 24, 2016, 8:10 AM EDT

Why Samsung Brought SXSW to New York

The electronics brand and South by Southwest sponsor streamed events from the festival at its new flagship location in New York.

Event Snapshot Posted March 15, 2016, 7:30 AM EDT

SXSW App Adds Personalized Features to Help Attendees Navigate Sprawling Show

The new "Recommends" feature will provide customized suggestions based on an attendee’s location, favorites, and activity of like-minded guests.

News Posted March 3, 2016, 7:00 AM EST

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

Innovation Forum Preview: SXSW and Social Media Amplification

Nicole Phillips, who will be exploring the new rules of social media at this year’s Event Innovation Forum—South Florida, examines the conversations surrounding Austin’s influential interactive, film, and music festival.

Opinion Posted March 31, 2015, 7:15 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

Why SXSW Is Using iBeacons for Hyper-Local Networking

Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.

News Posted March 12, 2015, 7:30 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

2015 Preview: What's on Tap for Lollapalooza, Sapphire Now, and More

Here's a sneak peek at some of the year's biggest meetings and events including the Super Bowl, Coachella, Dreamforce, TIFF, the South Beach Wine and Food Festival, and more taking place across North America.

News Posted January 16, 2015, 7:15 AM EST

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

New Digital Wristband Measures Crowd Reaction at Events

Find out how Pepsi used a new technology to respond to audience feedback at a South by Southwest event.

News Posted April 1, 2014, 7:15 AM EDT

The Director of South by Southwest Interactive Shares His Favorite Places

Hugh Forrest discusses his top spots to host meetings, see concerts, and entertain sponsors in Austin and beyond.

Readers' Forum Posted March 26, 2014, 7:15 AM EDT

19 Smart Design Ideas From SXSW 2014

AT&T, Yahoo, Absolut, Facebook, and other hosts found inventive ways to incorporate branding and products into events at this year's festival.

Event Report Posted March 24, 2014, 7:15 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

5 Ways Robots Are Being Used at Events

From robotic bartenders to holographic trade show presenters, check out how technology is changing the event industry.

Event Intelligence Posted September 5, 2013, 7:30 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

National Geographic Channel Breaks Out the Leg Warmers for SXSW Promotion

Event Snapshot Posted March 26, 2013, 11:59 AM EDT

How Syfy's 'Defiance' Wooed a Tech-Savvy Crowd at SXSW

Event Report Posted March 22, 2013, 12:55 PM EDT

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