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Topic Archive: T-Mobile

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

2014 Grammy Awards: See Photos From the Week's Biggest Parties

The Recording Academy's annual awards capped off a full week of events, both official and unofficial. Here's a look inside the before- and after-bashes.

Event Report Posted January 27, 2014, 4:28 PM EST

T-Mobile Previews Latest Smartphone With Tech-Focused Decor

Event Report Posted April 20, 2012, 5:27 PM EDT

As Coachella Expands to Two Weekends, Brands Stick to the First

Event Report Posted April 16, 2012, 1:43 PM EDT

T-Mobile and Google Draw 1,000 to Edgy, Arty Music Service Launch

Event Report Posted November 17, 2011, 5:12 PM EST

T-Mobile Taps Guests' Twitter, Facebook Streams With R.F.I.D. Technology

Event Report Posted April 22, 2011, 2:30 PM EDT

Announcing the Finalists for the 2011 BizBash Florida Event Style Awards

From the Editors Posted February 28, 2011, 2:09 PM EST

Best of 2009: Cell Phones Uses That Aren't Antisocial

Feature Posted December 30, 2009, 9:00 AM EST

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

T-Mobile Stages Celebrity Shootout During NBA All-Star Weekend in Phoenix

T-Mobile launched its national Shot of a Lifetime sweepstakes with an event pairing celebrities and Miami Heat star Dwyane Wade in a game of horse  during NBA All-Star weekend in Phoenix.

Event Report Posted February 17, 2009, 4:48 PM EST

Making Her Mark: Alexis Knapp

Alexis Knapp, the woman behind Rockaway PR (past clients include T-Mobile and the Broker Boxing Federation), stands taller following a successful merger in 2007. As her new firm, Treskoi PR, celebrates two years, she continues to inspire those willing to take risks.

Q & A Posted December 19, 2008, 10:32 AM EST

Fashion Week Sponsors Hawk Wares With Focus on Causes, Style

With the future of L.A. Fashion Week uncertain, sponsors at Smashbox this season are pulling out eye-catching tricks—many with cause-related marketing tie-ins—to impress showgoers while they can.

Event Report Posted October 16, 2008, 12:32 PM EDT

Gen Art Turns to Artists to Highlight Event Sponsors

Local and European artists helped create visually arresting branding opportunities for event sponsors at Gen Art's fashion shows.

Event Report Posted October 13, 2008, 6:15 PM EDT

Sponsors Get Top Billing at Gen Art's Fresh Faces Show

With T-Mobile brand ambassadors working the cocktail hour and models promoting Botox for underarm sweating, Gen Art's Fresh Faces in Fashion focused on sponsor integration.

Event Report Posted October 6, 2008, 11:00 AM EDT

O'Hare Runway Show Kicks Off Fashion Focus Chicago

News Posted September 25, 2008, 1:13 PM EDT

Split-Up CFDA Award Festivities Walk Guests Through Bryant Park

The CFDA Awards left the New York Public Library mid-party this year for a quick walk through the park and dinner at the adjacent Bryant Park Grill.

Event Report Posted June 5, 2008, 12:27 PM EDT

New Slate of Coachella Party Hosts Increases Nighttime Offerings

The changing lineup of brands that hosted Coachella-related parties this year added some big nighttime tickets to the crowded festival weekend.

Event Report Posted April 28, 2008, 4:02 PM EDT

Sofitel's New Bistro Offers Flexible Space With French Appeal

The Walkthrough Posted March 27, 2008, 5:47 PM EDT

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