Topic Archive: Target

Top 10 Innovative Brands 2016: #5 Target

The retailer markets its breadth of products by creating clever standalone activations and producing new experiences at major events.

Event Innovators 2016 Posted May 17, 2016, 5:55 AM EDT

Event Innovators 2016: Michael Murphy

The Brooklyn-based sculptor has created eye-catching artwork for brands such as Jaguar and Nike.

Event Innovators 2016 Posted May 17, 2016, 4:54 AM EDT

Why Target Built a Pillow Fort for Kids

The retailer created an interactive installation for the public to experience its new home decor line for kids.

Event Report Posted March 17, 2016, 7:45 AM EDT

How Target Turned a Commercial Break Into a Live Gwen Stefani Video

The retailer partnered with the singer to air a live music video for her new single at a commercial break during the Grammy awards.

Event Snapshot Posted February 17, 2016, 8:00 AM EST

Inside Target's Elaborate 'Star Wars' Fan Event

The fan experience offered activities, photo opportunities, and a pop-up shop in the days before the movie's world premiere.

Event Report Posted January 18, 2016, 7:00 AM EST

Get Inspired for Fall: How to Throw a Plaid Picnic

The Adam Lippes for Target preview event brought the designer's buffalo plaid-inspired collection and a sense of fall to a rooftop garden in the middle of August.

Event Report Posted August 20, 2015, 7:15 AM EDT

Event Innovators 2015: Daniel Griffis

The vice president of experiential marketing and alliances for Target Corporation produces almost 200 events per year for the retail brand.

Event Innovators 2015 Posted July 1, 2015, 3:25 AM EDT

Inside Target's Colorful Spring Launches for Lilly Pulitzer and Todd Oldham

The retailer marked its latest collaborations by hosting two separate events in New York, held within a week of each other.

Event Report Posted May 7, 2015, 1:50 PM EDT

Target Launches Toms Collection With Rustic Holiday Market

The retailer introduced its latest partnership with an event that used design and production elements to highlight the footwear brand's spirit of giving.

Event Report Posted November 24, 2014, 7:00 AM EST

Hello Kitty Marks 40 Years With First Fan Convention

With 25,000 enthusiasts in attendance, Sanrio's celebration for its iconic character brought retailers like Target and Sephora to Los Angeles to offer exclusive merchandise and on-site activities.

Event Report Posted November 6, 2014, 7:00 AM EST

Top 10 Innovative Brands 2014: #3 Target

The brand harnesses the power of event marketing by finding unexpected ways to engage all types of consumers and influencers.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

6 New Ideas for Ghoulish Halloween Party Decor

Get inspired: Target's recent launch offered plenty of ideas for walking the line between creepy and stylish when it comes to Halloween events.

Event Report Posted October 14, 2013, 7:00 AM EDT

See the Interactive Wall From Target's Phillip Lim Launch

The retailer celebrated its latest designer collaboration at an event featuring a 120-foot-long wall that interacted with guests.

Event Report Posted September 10, 2013, 2:55 PM EDT

Target Closes Hollywood Boulevard for 'Planes' Preparty

Ahead of the world-premiere screening of the Disney film, families found a ton of on-theme and cleverly branded fun with games, activities, and crafts in the "Target Landing Zone."

Event Report Posted August 13, 2013, 7:30 AM EDT

14 New Ideas for Corporate Gifts and Catering

Paper magazine's second annual Super Duper Market was a bountiful resource for au courant artisanal food finds.

Idea File Posted August 7, 2013, 7:00 AM EDT

18 All-American Decor Ideas From Feed U.S.A. for Target Launch

To celebrate its new collection with charity organization Feed, Target hosted a rustic-Americana-themed dinner party in Brooklyn.

Event Report Posted June 25, 2013, 8:15 AM EDT

Top 10 Innovative Brands 2013: #1 Target

One of the most visible brands in event marketing, the retailer continues its reputation for innovative events and engaging marketing tactics.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

Target Takes Guests to Prom at Kate Young Collection Preview

Event Report Posted April 11, 2013, 12:56 PM EDT

Innovation Forum Preview: See David Beahm's Most Inspiring Event Designs

From the Editors Posted March 11, 2013, 6:00 AM EDT

Must See: Target's Massive Collage of Inspirational Pins

Event Report Posted February 22, 2013, 7:45 AM EST

Prabal Gurung for Target Collection Launches With Massive Indoor Carnival

Event Report Posted February 12, 2013, 2:29 PM EST

Biden Surprises 10,000 Volunteers at Target's Inauguration Event

Event Report Posted January 21, 2013, 4:20 PM EST

Target Ties Online Film to Event With Live Acrobatic Performance

Event Report Posted October 12, 2012, 12:55 PM EDT

'Bonetender' Serves Dogs at CityTarget Launch Event

Event Snapshot Posted July 25, 2012, 3:24 PM EDT

"Shops at Target" Launch Suspends Products Overhead

Event Report Posted May 2, 2012, 6:24 PM EDT

The Top 10 Event Brands: #2 Target

By continuing to experiment with new concepts, the retailer remains one of the foremost players in the increasingly cluttered event marketing landscape.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Best of 2011: Event Highlights from Nine Markets

Feature Posted December 6, 2011, 8:45 AM EST

"Out 100" Guests Mingle Among Photo Projections, Waiters in Shades

Event Report Posted December 1, 2011, 2:33 PM EST

Target Builds 'Missoni Mall,' 25-Foot Doll for Latest Pop-Up Store

Event Report Posted September 9, 2011, 1:45 PM EDT

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