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Topic Archive: The CW

2001-2011: Upfront Week Adapts to Changing TV Ad Landscape

Event Report Posted August 10, 2011, 8:45 AM EDT

New York's Top Entertainment Industry Events 2010

Feature Posted January 11, 2010, 12:30 PM EST

CW Launches Melrose Place With Saturday-Night Street Party in the Shopping District

The CW launched its new version of Melrose Place with a party that took over streets in the shopping district of the same name.

Event Report Posted August 24, 2009, 2:58 PM EDT

T.C.A. Press Tour Brings Croquet, Ice Bars, and Iron Chef to Town

TV networks entertained critics in town for the twice yearly T.C.A. press tour with events that included croquet, ice bars, and dishes from Iron Chef contestants.

Event Report Posted August 7, 2009, 4:03 PM EDT

Reality vs. TV: The Events of Gossip Girl

How the production team for the CW's escapist teen soap creates its elaborate party sets.

Influences Posted July 27, 2009, 9:00 AM EDT

This Year's Upfront Week Falls Into Place, Starts at Super Bowl

News Posted January 30, 2009, 12:09 PM EST

The CW Scraps Upfront Week Party, Moves Presentation to New Day

News Posted January 9, 2009, 11:53 AM EST

90210 Party Takes to Beverly Hills Mansion—in Malibu

To fete the premiere of the CW's 90210 redo, the network evoked the feeling of a Beverly Hills mansion at a Malibu lot on 300 feet of ocean frontage.

Event Report Posted August 27, 2008, 11:41 AM EDT

CBS, NBC, Fox, and Others Confirm Upfront Presentations

News Posted February 15, 2008, 2:23 PM EST

With Strike Still On, Industry Scales Back Holiday Parties

News Posted November 30, 2007, 3:08 PM EST

A Media Buyer Gives Her Take on Upfront Week

One media buyer's take on the Upfront Week parties and presentations.

Guest Questions Posted May 31, 2007, 7:30 PM EDT

Upfront Week 2007: Media Buyers Like Shrimp, Debate Whose Is Best

Media buyers had plenty of opinions on this year's crop of Upfront Week presentations and parties. Here are their takes on the networks' big sales pitches.

Guest Questions Posted May 31, 2007, 6:33 PM EDT

Florida State Fair Begins Online Ticket Sales

News Posted February 2, 2007, 12:00 AM EST

Warner Brothers Goes Green for Blowout CW Launch

More than 1,700 guests swarmed the studio’s New York street set for a green-doused party celebrating the studio’s first network launch since 1994.

Event Report Posted September 21, 2006, 12:00 AM EDT

TV Upfronts Offer Song-and-Dance Sales Pitches

While blatantly begging for advertiser dollars, network execs showcased their new fall lineups amid showy production numbers, star power, and posh parties. Here’s our complete report from Upfront Week festivities.

Event Report Posted May 24, 2006, 12:00 AM EDT