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Topic Archive: The Macallan

See This Whiskey Brand's Virtual Tasting for Millennials

See how the Macallan is using Twitter and Instagram to educate and engage its target audience.

Event Intelligence Posted March 10, 2016, 7:00 AM EST

Macallan Attracts Younger Crowd to Tasting Events Via Facebook, Twitter

Event Report Posted January 28, 2011, 2:25 PM EST

The Macallan Brings Rankin's Polaroid Photos for Promo Exhibit

The Macallan Scotch whisky brand tapped fashion photographer Rankin to shoot 1,000 Polaroid images—which are packaged and sold with high-end bottles—and exhibited them at the M&B Gallery to promote the project.

Event Report Posted January 30, 2009, 1:28 PM EST