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Topic Archive: Trade shows

Event Innovators 2014: Ed Several

The senior vice president of Reed Exhibitions has helped the P.G.A. Merchandise Show grow substantially by surveying customers and creating new, innovative initiatives.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Event Innovators 2014: Lisa Kaz & Terri Toennies

The president and executive vice president of ANSA Productions—the team behind the Los Angeles Auto Show—reimagined a century-old establishment.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Show's Guerrilla Campaign Blankets City With Flowers

The Pennsylvania Horticultural Society used unexpected floral displays to build buzz—and sell advance tickets—for the Philadelphia Flower Show.

Event Report Posted March 11, 2014, 7:15 AM EDT

5 Ways to Help Attendees Navigate a Large Trade Show

From self-guided audio tours at the National Association of Broadcasters show to custom artwork at the SEMA Show, here are ways to make a large trade show more user-friendly.

Event Intelligence Posted March 11, 2014, 7:15 AM EDT

12 Engaging Designs for Trade Show Booths

See how exhibitors integrated iPads, dancers, artists, and materials such as glass and bamboo to stand out at the Healthcare Information and Management Systems Society's annual conference.

Event Report Posted February 27, 2014, 7:00 AM EST

Better Than a Booth Babe? A Virtual Presenter for Trade Show Booths

Find out about how virtual presenters can help you capture interest and leads.

Event Intelligence Posted February 6, 2014, 7:15 AM EST

How One Simple Change Upped Attendance at This Trade Show

The P.G.A. Show created a new pricing plan and offered single-session tickets to address the needs of busy attendees.

Event Intelligence Posted January 28, 2014, 7:00 AM EST

10 Inventive Booth Designs From Surf Expo

See how exhibitors created eye-catching displays that expressed their brands' personalities.

Event Report Posted January 16, 2014, 7:00 AM EST

Never Mind the Technology: Pros Say Face-to-Face Interaction Keeps C.E.S. Relevant

Major product debuts may now be less of a draw in Las Vegas, but it’s the personal contact—not to mention the evolving program content—that many say keeps the show essential to their calendars.

News Posted January 15, 2014, 7:00 AM EST

C.E.S. 2014: the Booths, Brands, and Events That Got the Biggest Buzz

The annual exhibition for the consumer electronics industry once again saw hundreds of attendees post commentary, photos, and videos from parties and the expo floor.

Event Report Posted January 13, 2014, 4:30 PM EST

2014 Event Inspiration: 19 Trends for Trade Show Booths

Check out the design concepts, technology strategies, and engagement techniques top exhibit producers expect to see more of this year.

News Posted January 7, 2014, 7:00 AM EST

The Best Ideas From the Los Angeles Auto Show

Here's a look at the most inventive booths, events, and activities from the car industry's annual trade show in Los Angeles.

Event Report Posted December 3, 2013, 12:16 PM EST

16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows

Consider these ideas to help your exhibitors keep costs down, generate publicity, and drive traffic to their booths.

Event Intelligence Posted November 14, 2013, 7:30 AM EST

Digital Platform Creates Custom Newsroom for Trade Shows

Launch.it consolidates exhibitor press kits, product information, and announcements in one searchable online site that can also provide revenue to show organizers.

Event Intelligence Posted November 12, 2013, 7:15 AM EST

Are Drones the Newest Option for Event Photography?

These remote-controlled devices aren't just for espionage—or play. See how they can capture a unique view of your event.

The Scout Posted November 5, 2013, 7:45 AM EST

4 New Apps to Help Brands and Planners Engage with Attendees

Check out some of the newest solutions to facilitate communication, networking, lead retrieval, and social sharing at your next event.

Event Intelligence Posted October 31, 2013, 7:00 AM EDT

Custom News Feed Creates Year-Round Engagement for Trade Show Exhibitors and Organizers

ExpoBee’s “Industry Tracker” is meant to help event hosts establish themselves as a valuable source of information for their attendees.

Event Intelligence Posted October 24, 2013, 7:15 AM EDT

New Motorcycle Show Asks Reporters: "Help Us Create Media Center"

To facilitate media coverage of the show, organizers created an advisory council of reporters who helped design a hub with free Wi-Fi, a presentation stage, and food.

News Posted October 22, 2013, 7:00 AM EDT

New Trade Show App Helps Track and Discover Exhibitors' Products

1Track is a photo-based app to help attendees and exhibitors connect on crowded trade show floors.

Event Intelligence Posted October 3, 2013, 7:15 AM EDT

How to Target Trade and Consumers in One Show

A new international motorcycle show this fall in Orlando will test this model.

News Posted August 22, 2013, 7:00 AM EDT

8 Tips for Designing an Effective Trade Show

Consider these ideas to create an environment that provides maximum exposure for exhibitors and minimal hassle for attendees.

Event Intelligence Posted August 8, 2013, 7:00 AM EDT

12 Attention-Grabbing Ideas From Exhibitors at Premiere Beauty Show

Redken, Matrix, Wella, and more used creative, eye-catching displays to stand out in the crowd.

Event Report Posted June 4, 2013, 7:15 AM EDT

Eye Candy: 15 Ideas for Dessert Parties

Chicago's Sweets & Snacks Expo was rife with ideas for an over-the-top dessert reception or candy-themed bash.

Event Report Posted May 30, 2013, 7:30 AM EDT

Report: Trade Shows Need to Prove Value

News Posted April 24, 2013, 4:20 PM EDT

6 Trade Show Booth Trends From the New York Auto Show

Event Report Posted March 29, 2013, 3:23 PM EDT

How Nissan Used 7 Social Media Tools to Engage Event Guests

Event Intelligence Posted March 19, 2013, 9:00 AM EDT

4 New Trends in Event Tent Flooring

The Scout Posted March 7, 2013, 7:00 AM EST

The Best Display and Activity Ideas From the Washington Auto Show

Event Report Posted February 8, 2013, 7:30 AM EST

Half-Naked Models, Massive Balloon Structure Shake Up Design Show

Event Report Posted January 31, 2013, 8:15 AM EST

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