Topic Archive: Trade shows

8 Ways Brands Are Using Virtual Reality at Events

See how this emerging technology is being used at trade shows, product launches, and other events.

Event Intelligence Posted September 20, 2016, 7:00 AM EDT

How This Trade Show Thrives on Face-to-Face Experiences

The 2016 Miami Home Design and Remodeling Show emphasized personal interaction with artists, designers, and retailers.

Event Report Posted September 13, 2016, 7:30 AM EDT

12 Eye-Catching Booths From Surf Expo

With more than 2,500 trade show booths on the floor, the 2016 Surf Expo had plenty of details and design elements that stood out.

Event Report Posted September 13, 2016, 7:00 AM EDT

How a Busy Trade Show Improved Efficiency for 80,000 Participants

The Magic Las Vegas family of shows shed one of its three venues and made badging universal.

Event Report Posted August 31, 2016, 7:30 AM EDT

This Independent Beauty Show Doubled in Size in One Year

The co-founder of the Indie Beauty Expo knew there was a void in the market, so she set out to fill it.

Event Report Posted August 31, 2016, 7:15 AM EDT

22 Ways Exhibitors Got Attention on the E3 Show Floor

From a full-scale rap concert to wacky interactive opps, here's how brands drummed up buzz at the annual expo.

Event Report Posted June 20, 2016, 7:15 AM EDT

Why This Booming Auto Show Launched a Spin-Off Event

AutoMobility L.A. is the culmination of the L.A. Auto Show's efforts to blend technology and transportation at a single event.

News Posted June 13, 2016, 7:00 AM EDT

Are Cameras the Next Trend for Attendee Tracking at Events?

Find out why one of the nation’s busiest convention centers is now offering tiny cameras for exhibitors and planners to watch attendees in real time.

News Posted March 24, 2016, 7:15 AM EDT

See How This Trade Show Is Embracing March Madness

A full-service bar on the show floor is providing cocktails and continuous game coverage.

Event Report Posted March 17, 2016, 7:00 AM EDT

The Best Event Registration Tool You Might Be Missing

Why your guests want to register via text messages and other tips on pre-event communication and registration from the Center for Exhibition Industry Research.

News Posted January 28, 2016, 7:00 AM EST

6 Tips for Managing Event Growth

The 108-year-old L.A. Auto Show draws about one million attendees and 23,000 members of the press and trade, a figure that's approximately doubled in four years.

Event Intelligence Posted November 11, 2015, 7:30 AM EST

What the Meeting Industry Is Talking About Right Now: 4 Themes From IMEX America

In Las Vegas, meeting pros buzzed about the future of the industry, generational value shifts, and attendee well-being—all amid an atmosphere of optimism.

News Posted October 19, 2015, 7:15 AM EDT

Most Innovative Meetings 2015: #10 Greenbuild International Conference & Expo

A mandatory program ensures exhibitors put their money where their mouth is.

Feature Posted October 13, 2015, 5:55 AM EDT

Most Innovative Meetings 2015: #11 American College of Emergency Physicians Scientific Assembly

Mock codes on the show floor make sure every doctor in the house is engaged with exhibitors.

Feature Posted October 13, 2015, 5:50 AM EDT

A High-Flying Way to Grab Attention at Trade Shows

A company in Germany specializes in flying cars and other objects overhead at events.

The Scout Posted September 9, 2015, 7:30 AM EDT

Why One Trade Show Is Making Major Changes Based on Attendee Feedback

Using Marketo data, UBM Advanstar rebranded its Magic fashion marketplace and saw its largest growth in attendee numbers since the recession hit.

News Posted August 3, 2015, 7:15 AM EDT

E3 2015: 18 Ways Video Game Brands Attracted Attention on the Show Floor

Held June 16 to 18, this year's Electronic Entertainment Expo drew 300 exhibitors, all competing for the attention of more than 52,000 attendees.

Event Report Posted June 22, 2015, 7:15 AM EDT

How Changing an Event's Name Can Increase Its Buzz

An annual alcohol-industry trade show got a new, simplified name this year—B.A.R.—that resonated with show attendees.

Event Report Posted June 10, 2015, 7:30 AM EDT

Why This Event Put Its Community Service Project on the Show Floor

Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.

Event Report Posted May 21, 2015, 7:30 AM EDT

How This Trade Show Helped the Environment

See how the Green Living Show created a green event through everything from recycled carpeting to organic uniforms for staff.

Event Report Posted April 15, 2015, 7:15 AM EDT

Exhibitor Feedback Drives Improvements at Huge Trade Show

Wider aisles, more food options, and increased transportation created a better experience for the more than 60,000 attendees at the International Plastics Showcase.

Event Intelligence Posted March 31, 2015, 7:00 AM EDT

Inside the Minds of Trade Show Exhibitors

Find out what exhibitors want from events, and what they are willing to spend to get it.

News Posted March 24, 2015, 7:00 AM EDT

This Trade Show Saved Thousands of Dollars With One Simple Change

See how organizers redesigned an existing lounge to host an evening reception.

Event Report Posted March 17, 2015, 7:00 AM EDT

Why One Brand Built a Greenhouse Instead of a Trade Show Booth

The accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.

Event Snapshot Posted January 19, 2015, 7:00 AM EST

C.E.S. 2015: 5 Top Tech Trends the Event Industry Has Already Adopted

Although self-driving cars have yet to replace valets at big gatherings, drones, robots, virtual reality, 3-D printing, and wearable technology have appeared in various forms at events for years.

Event Report Posted January 14, 2015, 7:00 AM EST

Most Innovative Meetings 2014: #15 Sweets & Snacks Expo

A series of learning and interactive experiences made exhibitors happy by keeping attendees moving around the trade show floor.

Feature Posted December 9, 2014, 7:45 AM EST

Event Innovators 2014: Ed Several

The senior vice president of Reed Exhibitions has helped the P.G.A. Merchandise Show grow substantially by surveying customers and creating new, innovative initiatives.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Event Innovators 2014: Lisa Kaz & Terri Toennies

The president and executive vice president of ANSA Productions—the team behind the Los Angeles Auto Show—reimagined a century-old establishment.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Show's Guerrilla Campaign Blankets City With Flowers

The Pennsylvania Horticultural Society used unexpected floral displays to build buzz—and sell advance tickets—for the Philadelphia Flower Show.

Event Report Posted March 11, 2014, 7:15 AM EDT

5 Ways to Help Attendees Navigate a Large Trade Show

From self-guided audio tours at the National Association of Broadcasters show to custom artwork at the SEMA Show, here are ways to make a large trade show more user-friendly.

Event Intelligence Posted March 11, 2014, 7:15 AM EDT

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