Topic Archive: Under Armour

Top 10 Innovative Brands 2014: #10 Under Armour

The fast-growing company is using fitness-focused events to build its credibility with athletes.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Why This Major Benefit Set an Outrageous Fund-Raising Goal

Under Armour has signed on as chair of Fight Night and encouraged the event to raise more than $3 million.

News Posted October 3, 2013, 7:30 AM EDT

How the Citi Open Is Adding Sponsors, Attendees

New sponsors to the tennis tournament included McCormick Spices, Celebrity Cruises, and Under Armour.

Event Report Posted August 6, 2013, 7:30 AM EDT

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

N.F.L. Uses Pop-Up Shop to Build Buzz for Draft

Event Report Posted April 2, 2012, 6:25 PM EDT

Gala Uses Baseball Cards to Educate Guests, Attract Facebook Fans

Event Report Posted February 10, 2012, 12:55 PM EST

Under Armour Drenches Collection-Clad Editors With Tough Workout

Event Report Posted December 9, 2011, 10:44 AM EST

Muscle Milk Fitness Retreat Puts Emphasis on Interaction Over Freebies

Event Report Posted June 22, 2010, 12:55 PM EDT

DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand

Event Report Posted February 8, 2010, 2:31 PM EST

NFL Takes Over Raymond James Stadium (And Not Just on Sunday)

The National Football League took over Raymond James Stadium, and its surrounding parking lots, for its annual NFL Experience, Tailgate, and On Location events.

Event Report Posted February 3, 2009, 4:28 PM EST

ESPN Magazine Marks Anniversary With Live Concert

ESPN the Magazine supplied guests with beer, popcorn, candy, and a live performance from Third Eye Blind at its 10th anniversary party.

Event Report Posted March 17, 2008, 3:18 PM EDT

Maxim Flaunts Girls, Girls, Girls (and Sponsors)

For its annual Friday night Super Bowl party, Maxim trucked in girls (loads of 'em) and offered suprisingly innovative sponsor integrations in a sprawling new space.

Event Report Posted February 2, 2008, 3:17 PM EST

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