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Topic Archive: Upfront Week

How Upfront Week Changed This Year

Amid the marathon of presentations and parties, several television networks pushed for more seamless integration of brands, digital media, and fans.

Event Report Posted June 2, 2014, 4:58 PM EDT

What Guests Saw—and Tweeted—at 2014 Upfront Week

The four-day whirlwind of presentations and parties hosted by television networks saw media buyers, ad execs, and reporters post plenty of commentary, photos, and videos to Twitter and other social media platforms.

Event Report Posted May 16, 2014, 4:33 PM EDT

What You Missed at the 2013 Upfronts

Television networks once again returned to New York for the annual sales pitch known as Upfront Week, bringing out big-name performers, branded decor, and plenty of food to entertain media buyers and ad executives.

Event Report Posted May 31, 2013, 3:42 PM EDT

USA Closes Upfront Week With Splashy Fireworks Display

As the last presentation in a busy Upfront Week, USA Network's event sought to impress ad agencies and media buyers with lavish food spreads, a performance by Passion Pit, and a spectacular fireworks show on the East River.

Event Report Posted May 22, 2013, 1:13 PM EDT

Telemundo Upfront Has "Hispanic in Hollywood" Theme

Live music from Marc Anthony and a house band and dramatic lighting set the mood at Jazz at Lincoln Center.

Event Report Posted May 17, 2013, 8:32 AM EDT

Turner's Splashy Upfront Puts Execs in Costumes, Stunts On Stage

Event Report Posted October 19, 2012, 11:10 AM EDT

Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts

Event Report Posted May 9, 2012, 4:31 PM EDT

New York's Top 100 Events 2012

Top 100 Posted February 7, 2012, 1:28 PM EST

2001-2011: Upfront Week Adapts to Changing TV Ad Landscape

Event Report Posted August 10, 2011, 8:45 AM EDT

Upfronts 2011: Adult Swim Turns Upfront Into Full Jay-Z Concert

Event Snapshot Posted May 19, 2011, 1:09 PM EDT

A&E Promotes New Shows, New Branding at Upfront Presentation

Event Report Posted May 9, 2011, 2:15 PM EDT

NBC Abandons "Infront," Returns to Upfront Week May 17

News Posted January 11, 2010, 11:55 AM EST

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