Topic Archive: Upfronts

24 Trends, Ideas, and Moments From the 2016 Upfront and NewFront Season

Here’s a look at how networks, digital media companies, and brands wooed buyers and advertisers with parties, presentations, and pop culture tie-ins (Hamilton, anyone?).

Event Report Posted May 31, 2016, 7:15 AM EDT

Is This the Future of Upfronts?

AOL's Access NewFront transformed a New York neighborhood into an immersive block party for its clients, ad buyers, and consumers.

Event Report Posted May 11, 2016, 7:15 AM EDT

8 Memorable Moments From Upfront Week 2015

The presentations and parties hosted by television networks didn't stray too far from the tried-and-true formula, but the four days of events still offered plenty of ideas that buzzed on social media.

Event Report Posted May 20, 2015, 8:00 AM EDT

Inside AOL's Crowd-Control Strategy

The online company's NewFront presentation encouraged 1,700 guests to arrive by ferry, but registered them in Manhattan, for a smooth flow and robust attendance.

Event Intelligence Posted May 13, 2014, 7:30 AM EDT

AOL Brings 1,700 to Brooklyn for Immersive NewFront

The digital media company looked to top last year's effort by presenting its lineup of new original programming at a Brooklyn waterfront venue with a "Connected" theme that linked the location, messaging, and design.

Event Report Posted May 6, 2014, 7:15 AM EDT

See Discovery's Technology-Powered Upfront

From a new app to a massive video wall, high-tech features were integrated into the annual Discovery Communications event for media buyers.

Event Report Posted April 16, 2014, 7:45 AM EDT

AOL Pitches New Service With Time-Sensitive Event

The media company's "programmatic upfront," promoting an automated ad buying service, mixed cutting-edge technologies with creative thinkers.

Event Report Posted September 30, 2013, 8:08 AM EDT

Rogers Media Upfront Delivers on Promise of Cocktails Within 60 Minutes

To keep its upfront easy and fun for guests, Rogers Media stuck to a strict timeline that let guests get their first cocktail within 60 minutes.

Event Report Posted June 17, 2013, 8:45 AM EDT

What You Missed at the 2013 Upfronts

Television networks once again returned to New York for the annual sales pitch known as Upfront Week, bringing out big-name performers, branded decor, and plenty of food to entertain media buyers and ad executives.

Event Report Posted May 31, 2013, 3:42 PM EDT

USA Closes Upfront Week With Splashy Fireworks Display

As the last presentation in a busy Upfront Week, USA Network's event sought to impress ad agencies and media buyers with lavish food spreads, a performance by Passion Pit, and a spectacular fireworks show on the East River.

Event Report Posted May 22, 2013, 1:13 PM EDT

Telemundo Upfront Has "Hispanic in Hollywood" Theme

Live music from Marc Anthony and a house band and dramatic lighting set the mood at Jazz at Lincoln Center.

Event Report Posted May 17, 2013, 8:32 AM EDT

Gaming Brand Zynga Brings Zany Ideas to First NewFront

The company behind popular mobile games like Words With Friends, FarmVille, and Draw Something 2, capped the second NewFront week with a festive reception animated by offbeat activities and quirky entertainment.

Event Report Posted May 9, 2013, 8:48 AM EDT

AOL's NewFront Creates Immersive Digital Experience

The digital brand's showcase (its version of an upfront) used iPads, iPhones, and other devices to broadcast content.

Event Report Posted May 3, 2013, 8:26 AM EDT

IFC Hosts Roller-Skating Upfront With Dunk Tank, Shaved-Ice Cocktails

Event Report Posted April 29, 2013, 8:24 AM EDT

Discovery Upfront Focuses on Technology With App, iPad Furniture

Event Report Posted April 11, 2013, 8:15 AM EDT

Turner's Splashy Upfront Puts Execs in Costumes, Stunts On Stage

Event Report Posted October 19, 2012, 11:10 AM EDT

Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts

Event Report Posted May 9, 2012, 4:31 PM EDT

Bravo Puts Digital Efforts, Show Stars Centerstage at Upfront

Event Report Posted April 13, 2012, 6:09 PM EDT

2001-2011: Upfront Week Adapts to Changing TV Ad Landscape

Event Report Posted August 10, 2011, 8:45 AM EDT

Upfronts 2011: Adult Swim Turns Upfront Into Full Jay-Z Concert

Event Snapshot Posted May 19, 2011, 1:09 PM EDT

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