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Topic Archive: USA Network

8 Tips for Creating Events for Super Fans

Marketing to people who already love your brand is popular—but tricky.

Event Intelligence Posted September 19, 2013, 8:30 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

USA Closes Upfront Week With Splashy Fireworks Display

As the last presentation in a busy Upfront Week, USA Network's event sought to impress ad agencies and media buyers with lavish food spreads, a performance by Passion Pit, and a spectacular fireworks show on the East River.

Event Report Posted May 22, 2013, 1:13 PM EDT

7 Ways Brands Are Using Instagram at Events

Idea File Posted February 20, 2013, 4:40 PM EST

USA Network Touts Anti-Discrimination Campaign With T-Shirt Kiosk

Event Report Posted February 16, 2012, 9:10 AM EST

2001-2011: Upfront Week Adapts to Changing TV Ad Landscape

Event Report Posted August 10, 2011, 8:45 AM EDT

USA Network Premieres Summer Shows With Free Outdoor Screenings

Event Report Posted June 7, 2011, 9:00 AM EDT

USA's Exec-Free Upfront Lands Janelle Monae

Event Report Posted May 6, 2011, 5:42 PM EDT

Best of 2010: Clever Guerrilla Marketing Tactics

Brand marketers went beyond traditional events this year, hosting surprise stunts throughout the country.

Feature Posted December 9, 2010, 8:45 AM EST

USA Network Teases New Spy Drama With Army of Secret Agents

Coast to Coast Posted July 14, 2010, 2:10 PM EDT

USA Plugs Burn Notice and Super Bowl With Free Toys

News Posted January 19, 2009, 2:19 PM EST

USA Network Builds Times Square Sand Sculpture for New Season of Burn Notice

USA Network brought in a team of sand sculptors this week to transform Times Square's Military Island into a 450-square-foot advertisement for its series, Burn Notice.

Event Report Posted July 11, 2008, 1:20 PM EDT

USA's Upfront Party Shows Off Craft

USA's upfront party for advertisers showcased Craft's catering.

Event Report Posted April 7, 2008, 4:10 PM EDT

AFI to Honor Sean Connery

News Posted June 1, 2006, 12:00 AM EDT

BiZBash's 2006 Event Style Award Winners

Here are the fresh ideas and innovative work honored by our judges this year.

The Scout Posted April 7, 2006, 12:00 AM EDT

New York's Top Sports Events 2006

The Scout Posted April 5, 2006, 12:00 AM EDT

Roundtable: How Do You Choose a Venue?

Eight planners talk about the considerations behind their selections.

Event Intelligence Posted October 3, 2005, 12:00 AM EDT

New York's Top Sports Events 2005

The Scout Posted February 23, 2005, 12:00 AM EST

BiZBash's 2004 Event Style Award Winners

Event Report Posted March 10, 2004, 12:00 AM EST

The Skinny on U. S. Open Sky Boxes

News Posted August 28, 2001, 12:00 AM EDT

The Sky Box Is Still the Limit: Part 2

Event Report Posted January 31, 2001, 12:00 AM EST

MTV Schmoozes Media Insiders

Event Report Posted September 28, 2000, 12:00 AM EDT

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