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Topic Archive: Volkswagen

Here's How a Car Company Customizes Tacos

Event Snapshot Posted May 20, 2013, 7:00 AM EDT

6 Trade Show Booth Trends From the New York Auto Show

Event Report Posted March 29, 2013, 3:23 PM EDT

Sharks Infest Beverly Hilton Pool at Discovery's Shark Week Anniversary

Event Report Posted August 6, 2012, 6:31 PM EDT

Aussie Accents Pervade Bon-Ton's Launch Party for Streetwear Brand

Event Report Posted November 7, 2011, 1:51 PM EST

Auto Show Parties: Carmakers Turn to Celebrities, Design-Minded Visuals

Event Report Posted April 26, 2011, 10:15 AM EDT

Best of 2010: The Star Chef Factor

As the ranks of food celebrities continued to grow, they headlined tasting events, crowded attendee lists on press releases, and gave their names to menus—whether or not they actually prepared any food.

Feature Posted December 3, 2010, 10:58 AM EST

Red Bull Races Planes Over New York Waterways

Event Report Posted June 29, 2010, 4:10 PM EDT

VW Stages Times Square Concert for Global Debut of New Car

Event Report Posted June 17, 2010, 12:42 PM EDT

Volkswagen Party Launches Car and Its iPhone App Counterpart

Volkswagen hosted a launch party for its 2010 GTI and the free video game meant to market the new vehicle.

Event Report Posted October 26, 2009, 4:19 PM EDT

Class Trade Show Adds Party, Makeover Stations, and Mini Golf

Fashion trade show Class returned to the Santa Monica Civic Auditorium,  keeping with its goals of being an eco-friendly event with plenty of entertainment.

Event Report Posted September 1, 2009, 2:41 PM EDT

Miami Mag Nearly Triples Attendance at Consumer-Focused Swimwear Fashion Show

Miami magazine hosted its second annual swimwear fashion event at LIV nightclub last night, tripling the event's previous attendance.

Event Report Posted July 16, 2009, 5:54 PM EDT

Clio Awards Head for Vegas to Mark 50th Year

The Clio awards and conference for advertising, design, and interactive media moved from Miami to Las Vegas to mark the program's 50th year.

Event Report Posted June 2, 2009, 10:00 AM EDT

For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House

As part of a year of worldwide events in honor of the 50th anniversary of Mattel's Barbie doll, guests took to a beach house done up to look like a luxe version of the doll's Malibu Dream House.

Event Report Posted March 11, 2009, 4:07 PM EDT

Best of 2008: Winning Marketing Efforts From the Beijing Olympics

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Former Rabin Rodgers Partners Launch Independent Event Firms

Who's Doing What Posted March 12, 2008, 6:17 PM EDT

Futuristic Designs and Interactive Exhibits Fuel Autoshow Booths

The auto industry is using flashy lights, feature walls, V.I.P. lounges, and interactive exhibits to catch the attention of the more than 300,000 expected visitors amid 850,000 square feet of space.

Event Report Posted February 18, 2008, 10:03 AM EST

Auto Show Parties Flaunt More Than Cars

The night before the press previews for the New York International Auto Show, car manufacturers unveiled new models at events throughout the city using various ruses to get attendance.

Event Report Posted April 10, 2007, 12:00 AM EDT

Volkswagen Rolls Out Car in Industrial Environs

The Tiguan premiered under scaffolds and neon lights and to the tune of rock, hip-hop, and international drum beats.

Event Report Posted December 6, 2006, 12:00 AM EST

Bliss Takes Spa Products to the Streets

To promote a couple of spa openings and its 10-year anniversary, the chain decked out a Volkswagon bus and sent it out on the road.

Event Report Posted April 5, 2006, 12:00 AM EDT

Canada's Walk of Fame

Q & A Posted March 24, 2006, 11:22 AM EST

L.A. M&M's Party Has Colorful Eye Candy

Event Report Posted February 23, 2006, 5:19 PM EST

Atmosphere Promotes Networking at Schmoozefest

The atmosphere of the annual film-fest party encouraged interaction between its entertainment industry guests.

Event Report Posted February 15, 2006, 1:22 PM EST

Playboy Perks Up Detroit Airport

The men’s magazine turned an airport hangar into a stylish terminal for its party on the night before the Super Bowl.

Event Report Posted February 8, 2006, 12:00 AM EST

7 Ideas for a Trade Show

The Scout Posted June 15, 2005, 12:00 AM EDT

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