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Are Voodoo Dolls the New Valentines?

Photo: Michael Simon/

In keeping with its tradition of hosting a Valentine's Day event, Svedka vodka took over DBA in Los Angeles for an early celebration on February 4. At the promotion, which was more cheeky than schmaltzy, starlets such as Vanessa Hudgens and Nikki Reed created their own voodoo dolls at a craft station that included white dolls with logos and decorative materials such as colored markers, googly eyes, and sparkly pipe cleaners. Naturally, the festive evening also featured a signature Svedka cocktail, the “Love at First Sip,” made with cherry vodka, grenadine, and Coke.