Hanging cheese heads melted onto piles of crackers during the cocktail hour.
Photo: Alison Whittington for BizBash
Piles of chips let guests seek out toppings on an adjacent table.
Guests squeezed unmarked paint tubes filled with dips like orange-chipotle mayonnaise onto the potato chips.
Inspired by a Vito Acconci performance piece, Rubell planted a small garden of ready-to-eat carrots in sterile soil.
Although Rubell used sterilized soil, water buckets and paper towels were available for guests who wanted to give their snack a quick rinse.
The splash marks made by Rubell's drinkable paintings subtly referenced Jackson Pollock.
Brooklyn Ball co-chair Mario Batali carved roast rabbits for the first guests.
Other guests were eager to carve their meat for themselves.
Photo: Eric Weiss
If guests wanted a drink with their meal, pitchers of wine and water were available at one end of the room.
Guests battered the massive Andy Warhol pinata at the end of the night to get to hundreds of Hostess dessert cakes.
The fashion house chose the former home of the Whitney Museum of American Art as the site for its sensory-driven Fornasetti exhibition.
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