LAS VEGAS Bacardi uses Facebook as a platform to interact with consumers, and the brand is drawing from that social media site's “like” function for a music-centric campaign. The “Like It Live” tour kicked off in New York, and took to Las Vegas on Wednesday, where Cee Lo Green was the headline act at Marquee at the Cosmopolitan. The performer got a crowd of 3,000 singing along enthusiastically to hits like “Forget You,” and was joined onstage by DJ Irie, turntablist Mix Master Mike, and Blink 182 drummer Travis Barker. For a Vegas-appropriate moment, the singer continued the party into the morning hours with Heavy D and his entourage in a private cabana at Marquee. To cool off after his 45-minute set, Green hung over the side of a three-foot pool of water, fully clothed, and drinking Bacardi Dragon Berry and cranberry.
By Alesandra Dubin Posted June 20, 2011, 6:00 PM EDT