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At Samsung 4G Launch, Guests Order Ice Cream Through Their Devices

Guests at the Samsung Infuse 4G launch ordered ice cream and toppings through their handheld devices. Photo: Line 8 Photography

Guests at the Samsung Infuse 4G launch ordered ice cream and toppings through their handheld devices.

Photo: Line 8 Photography

Samsung wants people to know about the revolutionary technology and design of its new Infuse 4G device, and organizers of the launch event for the product at Milk Studios put those features to immediate use. Tony Schubert and Event Eleven produced and designed the event, with a high-tech, futuristic environment that included a custom ice cream station where guests could order toppings and flavors through their Samsung Infuse 4G devices.

Other whimsical touches included a Willy Wonka-esque candy bar, food options that included cuisines from around the world, photo opportunities, and video chat sessions with a psychic reader. At the Infuse Swype graffiti station, guests could add custom messages to a living art installation, and in the Angry Bird room, they could play the exclusive levels on the Samsung Infuse 4G device. Nicki Minaj performed.


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