By Mitra Sorrells Posted June 30, 2011, 12:49 PM EDT
“We do events for Audi all the time, so it is a challenge to keep doing things that are innovative but that respect the different nuances of each vehicle,” said Chattas, Siinc's C.O.O. “The A6 is in the middle [of the Audi lineup], so we wanted to do something out of the box that would draw people in.” Nearly 600 people attended the party, where three Audi A6 vehicles and one R8 were on display; catering was provided by Rosa Mexicano. Unlike most Audi events, which are done all in white, for this premiere Siinc added a pop of color with bright Frank Gehry Color Cubes from Heller. “Again, to do something a little unexpected. And these were very visually compelling pieces,” she said of the decor decision. The venue’s management offered to cut long vines growing down into the garage from the garden above, but organizers opted to incorporate them into the look.