- Catering, Venue Sheraton New York Times Square Hotel
- Event Management The Lawrence Company Events
- Floral Design Macres 57th Street Corp.
- Public Relations Keith Sherman & Associates
Search our directory
After The Producers danced away with a record 12 of the American Theatre Wing's Tony awards, 2,000 guests walked a block and half from the ceremony at Radio City Music Hall to the event's annual supper ball at the Sheraton New York Hotel & Towers. Guests followed a red carpet along a roped-off 53rd Street, which was lined with waiters serving glasses of champagne from Taittinger (one of the event's sponsors).
The ball was produced by Tobak-Dantchik Events & Promotions, an event management firm that works on lots of big theater-industry events (They did The Producers' opening night soiree and the Cats closing party.) Tobak-Dantchik's Suzanne Tobak told us the event didn't have a particular theme or lots of decor; instead, the goal was to create a glamorous feel in the hotel's Grand Ballroom. “We wanted to pick up the Art Deco feel of Radio City,” she said. One way they did it: Small round mirrors under the centerpieces from Macres 57th Street Corporation. Macres' John Spellman created arrangements with white flowers with peach and silver accents, using special taller arrangements on 30 of the 200 tables to add height and variety to the room. Floor-length celadon green tablecloths (from the Sheraton) and warm, pink lighting (by the hotel's in-house audio/visual team) added to the look.
The decor also included about 25 black and white photo blow-ups of famous Tony winners, including Audrey Hepburn and Carol Channing, printed by Met Photo.
For dinner, the hotel served apple smoked chicken, lobster and Atlantic salmon with bay scallops and caviar. Music from the Glenn Miller Orchestra prompted lots of dancing.
Tobak-Dantchik also produced the The Producers after-party at Bryant Park Grill, making it quite a busy night. To help with both events, Tobak-Dantchik hired 75 event staffers to help the company's nine full-time staffers. Although she didn't make it there herself, Tobak was confident that the Producers gang had quite a festive affair--with or without the help of the her company. “I don't know how I could have ruined that party,” Tobak said.