Speed has been a dominant theme for 2011. Quick-turnaround events began in 2009, but have since become status quo. Events—both simple and complex—are booking within a few weeks’ notice, and choosing the caterer, designers, lighting, and entertainment all happens in a moment. So how do you come out on top? Listen carefully, connect, and respond instantly with great thought, because you won’t get a second chance.
—Jim Kirsch (@AbigailKirsch), president and C.E.O., Abigail Kirsch Catering Relationships, New York