NEW YORK Inspired by the tree-bound elves that represent the Keebler brand, Leo Burnett and City Eventions recently partnered on the Tiny Doors Project, which promotes the snack company. Purposefully under-the-radar, the Keebler campaign has commissioned artists in a variety of cities to carve little, elfin doors into trees around the country; the locations are announced on a Tumblr page. With around 40 iterations in cities such as Kansas City and Orlando, the doors have no signage except for a #tinydoors hashtag. According to AdAge, the doors are nailed into the ground (not actual trees), and planners had to get permission from the participating cities' parks and recreation departments.
By Jenny Berg Posted September 17, 2013, 8:15 AM EDT