The Sex and the City gals need a lot of beds--for the show's special events, at least. Floralia's Carter Field designed a group of large, beautiful beds for the swinging quartet, who appeared at HBO's premiere party for the show's fourth season. Guests were invited to the sexy soiree at Restaurant Associates' Tent at Lincoln Center after screening the season's first two episodes at the Sony Lincoln Center Theater.
Field brought a kind of Pucci-meets-Morocco feel to the tent, using various shades of fuschia and purple. (He told us he came up with the Pucci idea while on the beach in Jamaica.) Perfectly fitting the bed seating trend, the 12 10-by-10 canopy beds were covered with tapestry-patterned fabrics and pillows of various shapes and sizes and topped with canopies of tie-dyed fabric. (Field likes the bed decor reference for this show; he did a neon four-poster for last year's Sex premiere party at Guastavino's.)
Other decor touches included polka dot tablecloths and lots of clear plastic discs and rings (think of the Helen Lawson number in Valley of the Dolls) hung above the huge 80-by-40 bar, bringing some height to the decor, something Field told us is very important because the tent is so high. He also wanted the event have a retro--but not kitschy--feel, and to match the characters' love of fashion. “I wanted to incorporate that into the event,” he said. The most whimsical piece was probably a clear plastic box filled with 80 pairs of shoes and boxes from Manolo Blahnik--fashionistas' favorite footwear maker--which was placed by the coat check.
HBO media relations directors Angela Lomascolo and Angela Tarantino put together the event, which included appearances by the show's stars, Kim Cattrall, Kristin Davis, Cynthia Nixon, Chris Noth and Sarah Jessica Parker, as well as a host of other New York television notables.
For the event's food, Restaurant Associates catering executive chef Timothy McLaughlin told us he was serving “sexy” food, including a gazpacho. The caterer was also basking in a fix of Sex-related publicity: The party drew the usual round of paparazzi, and the characters visit Restaurant Associates' Brasserie 8 1/2 in one of the new shows. (Restaurant Associates also had a crew from CNN at the party--the network is working on a piece about the mega caterer.)
See more pictures of the decor...