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Tuesday, August 4, 2015
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Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks
At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.
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CHICAGO - Lollapalooza is “trending younger,” with a recent increase in the number of attendees aged 18 to 24. The Chicago Tribune: http://trib.in/1IDUWIX READ MORE
LOS ANGELES - The Hollywood Foreign Press Association will host its annual Grants Banquet on August 13 at the Beverly Wilshire. READ MORE
MIAMI/SOUTH FLORIDA - Eater: “Over the weekend Stephen Starr's latest South Florida concept, The Continental, opened for business at 2360 Collins Avenue adjacent to the newly open Aloft Hotel. … The 225-seat restaurant features 'modernized throwback glamour' designed... READ MORE
NEW YORK - The sixth annual James Beard Foundation Food Conference will take place October 19-20 at Convene at 730 Third Avenue. This year’s theme is “Rethinking the Future of Food.” READ MORE
TORONTO - Avocados from Mexico has a summer mobile marketing tour called the Avocatour, which will offer Canadians samples from a structure called the Avocart. Toronto Life: http://bit.ly/1hhgOiS READ MORE
WASHINGTON, D.C. - Pod Hotel, the budget-friendly, hip hotel concept, will open a 245-room hotel in Washington in fall of 2016. Pod currently has two locations in New York. READ MORE
 
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