vice president and general manager, Samsung 837
Zach Overton is a strategic mastermind, known for developing creative marketing initiatives and innovative partnerships. As vice president and general manager, his focus is on launching Samsung 837, the world’s first consumer technology playground and cultural hub, and sustaining it through robust, immersive programming. He leads the development, design, and user experience of this carefully curated space to ensure that it embodies a connected way of life. Prior to joining Samsung, Overton served as chief operating offer of (RED), where he developed innovative partnerships. He also served as general manager of Gilt Groupe as it launched its local experiences and services division, Gilt City, and conceived and built its entertainment division through strategic partnerships with industry leaders.