Senior Vice President
Black Flower Agency
What was the most memorable event you’ve worked on?
There have been so many. I think bringing the famous Karaoke Club Paris to the basement of the Shelborne Hotel, an Art Deco gem in Miami Beach, during Art Basel was pretty memorable. The entire hotel was a “take over” for a local celebrity photographer, and the pool, taco bar, and PHs alike were sponsored by brands from Bing to Ciroc. It was a five-day showcase of Art of Night and was attended by over 20,000 art fair goers during the week. There was so much to see and do, from movie screenings to late night parties. It was the most talked about destination of the week, and it was a true Art Basel moment, from fashion to art to parties, it was the perfect mix.
What was the AHA Moment that made you love events?
Working with Ocean Drive Magazine and producing the Jennifer Lopez Super Bowl event on the beach. It was a dream of my publisher’s, and across the street my best friend, Jill Martin, was holding court at the Versace Mansion for a V.I.P. pop-up event with a local sports radio station. It was surreal to be doing things that big during this global event and being in my home town. I was young and I raised a lot of money in sponsorship for the event and essentially allowed it to come to life. It was rewarding.
Any advice for up-and-coming event pros?
The second you think things are under control, they’re not. The second you walk away is the second things go off the rails. No matter how many times you train the hostess, she still doesn’t know which dinner to seat your guests for.