BizBash Live

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FLORIDA, MAY 4, 2017, FORT LAUDERDALE CONVENTION CENTER

Find your AHA moment as BizBash Live Florida returns to the Fort Lauderdale Convention Center on Thursday, May 4. Packed with incredible new activations, innovative new vendors, inspiring new education, and so much more, this once-a-year experience is the perfect opportunity to connect, collaborate, and create lasting relationships.

Want your brand to be seen by these influential planners? Click here to learn more about exhibiting and sponsorship opportunities.


Speakers

Melissa Katz
Melissa Katz

Senior Vice President
Black Flower Agency

What was the most memorable event you’ve worked on?

There have been so many. I think bringing the famous Karaoke Club Paris to the basement of the Shelborne Hotel, an Art Deco gem in Miami Beach, during Art Basel was pretty memorable. The entire hotel was a “take over” for a local celebrity photographer, and the pool, taco bar, and PHs alike were sponsored by brands from Bing to Ciroc. It was a five-day showcase of Art of Night and was attended by over 20,000 art fair goers during the week. There was so much to see and do, from movie screenings to late night parties. It was the most talked about destination of the week, and it was a true Art Basel moment, from fashion to art to parties, it was the perfect mix.

What was the AHA Moment that made you love events?

Working with Ocean Drive Magazine and producing the Jennifer Lopez Super Bowl event on the beach. It was a dream of my publisher’s, and across the street my best friend, Jill Martin, was holding court at the Versace Mansion for a V.I.P. pop-up event with a local sports radio station. It was surreal to be doing things that big during this global event and being in my home town. I was young and I raised a lot of money in sponsorship for the event and essentially allowed it to come to life. It was rewarding.

Any advice for up-and-coming event pros?

The second you think things are under control, they’re not. The second you walk away is the second things go off the rails. No matter how many times you train the hostess, she still doesn’t know which dinner to seat your guests for.

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Christopher Pastor
Christopher Pastor

Director of Corporate and Foundation Relations
Pérez Art Museum Miami

What was the most memorable event you’ve worked on?

Throughout my career events have always played an important role. The most memorable include a gala in Paris at the Musée du Louvre and also PAMM’s 2015 official Art Basel party, PAMM Presents.

What was the AHA Moment that made you love events?

My AHA moment was when I realized the level of bonding that events generate. Bonding on all levels and across all platforms. Guests with the institution, guests with staff, staff with staff, etc. It’s the sort of bonding that can only happen through the collective experience of an event.

Any advice for up-and-coming event pros?

Pictures and event data are everything—to sell the event in the future to sponsors, to follow-up with guests, to provide wrap or exposure reports to current sponsors in the hopes of renewing their support, for media coverage, for social media, and so much more.

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David Sinopoli
David Sinopoli

Co-Founder
III Points: Music, Art + Technology Festival

What was the most memorable event you’ve worked on?

III Points 2016. There was such a heavy stress of not knowing if it was going to happen or not, then watching it come together in a matter of 12 hours. The feeling, the energy, shifted to a bright blessing because we didn’t get slammed with a Category 5 hurricane. It was like no other event I have ever worked on.

What was the aha moment that made you love events?

My first big concert that I produced in college. I rented out the O’Dome [Stephen C. O'Connell Center] in Gainesville and booked Lil Wayne and Fabolous right before Wayne dropped “Lollipop.” I sold out the show to my fellow classmates and got to enjoy bringing my favorite rapper at the time to a huge party with my friends. I remember being on stage watching the show and feeling a full-body rush go over me; I knew I found my calling.

Any advice for up-and-coming event pros?

Be stubborn with what you love. There are so many low moments on the way up in the event world. So many times where you are like "Wow, all this stress is not worth it." But it is. And it takes time and, really, a lot of losing to learn from your mistakes, to develop your brand, and to understand where the magic is.

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David Adler
David Adler

C.E.O. and founder
BizBash

What was your most memorable event you have ever worked on?

My favorite event ever was the celebration we did at the State Department to recognize the completion of the Patrons of Diplomacy program, raising $21 Million to endow the American History art collection in the Diplomatic Receptions Rooms. Secretaries of State Hillary Clinton, Henry Kissinger, Colin Powell, and Madeline Albright presided over a room of 200 guests who dined on a famous meal from the days of Benjamin Franklin—who actually showed up to speak about the meal (a reenactor, of course). Each guest took a photo in the private office of the secretary surrounded by all the attending secretaries of state. The room, designed by Bryan Rafanelli, was exquisite, with feelings similar to a state dinner. We also celebrated the ribbon cutting of the Secretaries of State Balcony that featured a granite wall with the Chairs of the Patrons of Diplomacy featured under the secretaries of state and myself. The pomp of the evening and the recognition for chairing the program was one of the best nights of my life.

What was the AHA moment that made you love events?

Back in the 70s, I was at the premier of the first Star Trek movie. I was actually the first person to get into the reception following the premiere at the newly opened Air and Space Museum in Washington. The band played the theme song for Star Trek as I walked into the room, which boasted a model of the Enterprise. It felt like I was being transported into a new world. It was at that moment that I understood how events are magical, how the combination of sights, sounds, and smells have the power to give you that event high, even without any alcohol.

Any advice for up-and-coming event pros?
  1. Volunteer for any and every type of event
  2. Understand both digital and face-to-face marketing
  3. Learn everything by using our resources—the BizBash Daily, BizBash.com, GatherGeeks Podcast
  4. Practice Managed Serendipity: be at the right place with the right people
  5. Have a positive mental attitude

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