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FROM THE EDITORS

BizBash Live: The Expo: Don't Miss South Florida's Hands-On Workshops

The morning education sessions at BizBash Live: The Expo in South Florida will cover topics like building a profitable event business, managing volunteers, and social media strategies.

Photo: Fred Blauth/BizBash

Photo: Fred Blauth/BizBash

Want to know how to better manage volunteers? Need tips to make your event business more profitable? These topics and others will be covered at the Workshop Series, part of BizBash Live: The Expo in South Florida. BizBash will once again bring the morning sessions to its trade show, scheduled for April 23 at the Fort Lauderdale Convention Center, offering the hands-on seminars as a way for meeting and event professionals to learn new skills and discuss topical issues.

Attendees will have the opportunity to choose from several workshops or participate in the Plan-A-Thon, all of which are scheduled from 9 to 10.15 a.m. Registration includes admission to the Workshop Series, the Expo's trade show floor, and pre- and post-event parties. Interested? Register here.

Below is more information about the educational programs scheduled for the South Florida expo.

Plan-A-Thon: Brainstorming Your Way to Better Events
David Adler, C.E.O. and founder, BizBash
Karla Dascal, C.E.O., Karla Conceptual Events
Susan Holtzman, president, Eventures Special Event Production
Victoria DeSilvio, president, Victoria DeSilvio Group
(additional participants to be announced shortly)

How would you dream up the ultimate Orange Bowl halftime show? If resources were endless and the budget limitless, how would you plan the South Beach Wine & Food Festival? How would you reinvent the Academy Awards? If an event budget was cut, how would you reallocate resources, yet still create a memorable event? After examining key strategies for brainstorming techniques, participants will learn how teams successfully gather ideas and devise a plan to implement these concepts into real-life scenarios. David Adler and a lineup of industry experts will work with participants in this hands-on workshop where attendees will discuss how to reinvent three key event formats: the award show, the gala fund-raiser, and the product launch.

How to Power Your Events Using Social Media
Lisa Buyer, journalist, publicist, author, Social PR Secrets
It goes “Like” this: 72 percent of all Internet users are currently active on social media, with millennials topping the charts at an 89 percent usage. In this workshop, Lisa Buyer will share tips on how to use social media to bring more exposure to your events. Maximize your event exposure by thinking beyond the physical confines, reaching an infinite digital audience. Learn tips on how to implement visual, social, and mobile strategies that will increase R.S.V.P.s, strengthen relationships, increase media coverage, and further your event’s reach on social networks.

5 Ways to Make Your Event Business Profitable
Michelle Loretta, Sage Wedding Pros
Do the words investing, budgeting, and accounting scare you? Do you feel you'd be more competitive if you made better decisions with your business dollars? In this session, Michelle Loretta from Sage Wedding Pros will offer five financial tips to improve your competitive edge and make money for your business. Boost your knowledge of budgeting, tax deductions, and profit and loss, plus learn important ways to increase profitability.

How to Build and Manage an Army of Volunteers
Mitch Morrall, vice president of events and operations, Orange Bowl Committee
Recruiting, managing, and activating volunteers is a full-time job, and the Orange Bowl Committee relies on volunteers to help produce more than 100 events each year including galas, meetings, and pregame functions. In this workshop, Mitch Morrall with share insights and tips on how to build an army of volunteers to facilitate critical roles within your organization and at your events. Learn how to build your volunteer database and manage volunteers while providing an exciting, fulfilling experience that will keep them on your team annually.


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