- Audio, DJ Graebar Productions Inc.
- Chair Rental Party Time/Academy Chair Renting Company
- Event Management, PR Muse Public Relations Inc.
- Lighting, Set Design Frost Productions
- Models Ford Models
- Venue (after-party) Essex
- Venue Puck Building
- Videography (runway) B Productions
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NEW YORK And we thought Fashion Week was over. But the fashion shows go on: Former Mode magazine editor Catherine Schuller threw a full-figure fashion show, entitled CurveStyle, at the Puck Building for a full crowd of press and a second show later in the evening for the paying public. Absolut sponsored a cocktail reception in an adjacent room in the Puck following the press show, and a second reception for the public audience at Essex.
Produced by fashion publicity firm Muse Public Relations, the stark, simple runway set--designed by Frost Lighting's Derrick Roberts--was accented with a fuschia carpet catwalk and a bright pink wall surrounded by two black walls that concealed the backstage dressing area. Red and fuschia gift bags atop the hundreds of chairs on both sides of the runway added to the bold, colorful look.
Most of the full-figured models pulled off their duties with ease, although one model stumbled in her stilettos while attempting to navigate the runway. The audio from Graebar Productions also hit a few snags early on: The speakers gave out a few times during Schuller's opening remarks, but by the time the music for the show started, the problems were smoothed out. Frost's lighting didn't attempt anything flashy (unlike the comparatively showy Lane Bryant show): It showed off the clothes for an attentive audience of fashionistas who took notes and later got to vote on their favorite new designer.
Read more about Lane Bryant's lingerie fashion show...