By Beth Kormanik Posted July 25, 2012, 3:24 PM EDT
To help launch its new downtown store, CityTarget turned Seattle's Plymouth Pillars Dog Park into a doggy wonderland Saturday. It was a fitting promotion for a brand whose mascot is a bull terrier named Bullseye.
CityTarget worked with Seattle’s Rally Marketing Group to develop the experience, which included a “bonetender” at a stocked Bone Bar that offered complimentary treats and toys. Other activities included a CityTarget tire jump and portraits for pets and their owners created by a local artist. The “CityTarget Loves City Dogs” event will return to Plymouth Pillars Dog Park the next two Saturdays.
The store, an smaller, urban concept for the mass retailer, opens July 29. The first CityTarget opened in New York and other stores are planned this year in Chicago and Los Angeles.