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EVENT REPORT

Bonnaroo: How Brands Like Ben & Jerry's, State Farm, Garnier Courted Fans

Photo: Erika Goldring

More than 80,000 people flocked to a 700-acre farm in Manchester, Tennessee, Thursday through Sunday for the Bonnaroo Music & Arts Festival. Now in its 11th year, the event produced by Superfly Presents offers musical performances on multiple stages, along with a comedy tent, cinema tent, artisans, and food and beverage vendors. It attracts an eclectic crowd and an equally diverse mix of sponsors vying for their attention. Here’s a look at how some of those brands stood out.


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