LOS ANGELES As the calendar barrels toward Labor Day and summer's unofficial end, Los Angeles eventgoers are making their annual efforts to soak up every last alfresco moment. To that end, Boost Mobile's barbecue at Fingerprint Communications' Project Beach House in Malibu was packed on an idyllic Saturday afternoon, with partygoers parking their cars at a lot on Pacific Coast Highway and riding shuttles to the home to avoid any traffic bottlenecks on the residential stretch.
Boost director of marketing services Caralene Robinson worked on the event for the brand, while Fingerprint coordinated the overall logistics at the property, as it does for all functions at the house this summer.
At the home, which sprawls over four-plus acres of eye-bulging beachfront, guests took their turn splashing on an inflatable Boost-logoed slip-and-slide lawn toy, or meandered with Red Bulls and cocktails through the swimming pool.
With no title sponsor attached to this summer's house, Fingerprint coordinated other sponsors at the Boost-headlined party as well: Garnier Nutritioniste distributed its products and did beauty treatments poolside while Ghd styled hair in a nearby cabana. To promote Hilton's pet-friendly program, the hotel brand brought its pet beds and set up a dog lounge, and encouraged guests to bring their pups. Many did, and the effect was as cozy and homey a vibe as can be achieved in an aspirational, $30 million manse.