| EVENT REPORT 10.26.09 3:15 PM |
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| Making It Work |
| Brigham and Women's Faulkner-Sagoff Centre drew inspiration from Project Runway for a juried fashion show as this year's fund-raiser. |
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Brigham and Women’s Faulkner-Sagoff Breast Imaging and Diagnostic Centre combined fashion and fund-raising at Runway, its first fashion show competition, held Thursday night in the InterContinental Hotel Boston’s Rose Kennedy Ballroom. With more than 400 guests, the Faulkner-Sagoff Centre exceeded its $400,000 fund-raising goal for the evening while simultaneously promoting the work of five local designers from the School of Fashion Design.
“We set out to create something completely different from anything we had ever done or seen done here in Boston,” said Anne Vanderheyden, development events associate at Faulkner Hospital, who oversaw production with Rafanelli Events. “We decided to give ourselves plenty of time to recreate our annual fund-raising event, so we spent 18 months carefully and strategically planning. As our honorary chair, Gretchen [Monahan] was fully onboard with the new idea and was able to put together a fantastic panel of judges from the fashion industry.” Runway marks the facility's 14th fund-raising event. Previous incarnations were typically of the dinner-auction-dancing variety. |
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PHOTO GALLERY |
 | Work from local fashion designers was on display near the entrance.
Photo: Avirian Levy for BizBash |
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 | The event took place in the InterContinental Hotel Boston's Rose Kennedy Ballroom.
Photo: Avirian Levy for BizBash |
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 | During the cocktail portion of the evening, Intercontinental served passed appetizers such as tuna on a crispy wonton with wasabi mayonnaise and micro greens.
Photo: Avirian Levy for BizBash |
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 | Be Our Guest provided the alternating gray and fuchsia linens for the event.
Photo: Avirian Levy for BizBash |
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 | Fiddlehead Flowers created centerpieces comprised of spools of thread, buttons, and sewing needles in a vase. Following the event, the contents were donated to the School of Fashion Design to be recycled for future design projects.
Photo: Avirian Levy for BizBash |
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 | Five vertical screens hung behind the runway, illuminated by hot pink light, the evening's color of choice.
Photo: Avirian Levy for BizBash |
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 | Boston-born style maven and TLC's A Makeover Story coach Gretchen Monahan hosted the event.
Photo: Avirian Levy for BizBash |
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 | Dramatically backlit, models took to the runway through a curtain adjacent to the stage's screen.
Photo: Avirian Levy for BizBash |
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 | Following the runway shows, judges critiqued the designers' work.
Photo: Avirian Levy for BizBash |
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 | Men With Heart staged a lighthearted runway show at the end of the night.
Photo: Avirian Levy for BizBash |
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Rafanelli Events channeled Project Runway with bio videos for each of the designers, who competed for a trip to New York Fashion Week with the evening’s host, Boston-born style maven Monahan, a coach on the TLC show A Makeover Story. “We tried to build a foundation to show off each individual designer’s work,” said Bryan Rafanelli. “The challenge was to showcase their personalities, inspiration, and perspectives as designers. Project Runway has 14 episodes to do that; we had one night.”
The three-minute behind-the-scenes videos profiled each designer and the production of their five-piece collections, and were shown on the stage's five vertical screens. Following each video, that designer's collection was shown. Guest judges included local TV personality and jewelry designer Tonya Chen Mezrich, Boldfacers.com founder and editor in chief Lisa Pierpont, and two Project Runway alums, Kevin Christiana and Emmett McCarthy.
After the fashion show, the Centre honored Men with Heart, a group of men committed to fighting breast cancer, who took their own spin on the runway, clad in their signature yellow T-shirts.
In addition to the $500 tickets and a live auction, a fashion-centric raffle helped raise funds. Planners went high-tech by using iPod Touches for guests to scroll through the list of gift certificates up for grabs, which included Akris, Cynthia Rowley, and Boston designers Daniela Corte, Sara Campbell, and Denise Hajjar. For every $100 spent on raffle tickets during the cocktail hour, Monahan donated treatments from her salon, Grettacole, to Faulkner-Sagoff patients.
—Erin L. Souza
RELATED TOPICS
Brigham and Women's Hospital, Faulkner-Sagoff Centre
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