By T.J. Walter Posted August 19, 2010, 12:59 PM EDT
“Our company’s tagline is ‘messaging architects,’ and the Boy Scouts wanted to not only celebrate its storied history but also send a message that the best years of scouting are still ahead,” said Brian Greenway, CorporateMagic’s director of business development. To convey that message, CorporateMagic worked for nearly two years with the Boy Scouts planning and creating original songs, videos, and other live entertainment for the shows. In addition to the original content, the team signed on high-profile acts like Switchfoot (two band members were Boy Scouts) and Discovery Channel’s Dirty Jobs host Mike Rowe (Eagle Scout) to serve as the keynote entertainment for the finale on July 31.
The finale also showcased a new side to the Boy Scouts as the organization embraced new technology and established six two-way live video links with thousands of scouts gathered in arenas across the country. The scouts also screened the entire show live online and attracted an additional one million viewers worldwide.
Per tradition, every Boy Scout gathering ends with a campfire, and the jamboree is no exception. But with 100 years of history to celebrate, a run-of-the-mill campfire just wouldn’t do: CorporateMagic installed eight flaming cauldrons that each produced 12,000,000 BTUs and Stars S Productions SFX staged a 15 minute fireworks show that was the largest ever on a U.S. military base.