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Branding Doubles as Eye-Catching Decor at Lia Sophia Bauble Preview

Lia Sophia's jewels served as decor pieces at the fall/winter preview event.

Photo: Joe Scarnici/WireImage.com

Jewelry brand Lia Sophia previewed its fall/winter 2011 collections on July 26 at the Sunset Marquis. Showing off the designs were creative director Elena Kiam and Red Carpet collection designer Dani Stahl, who—along with celebrity guests including Ashlee Simpson, Paris and Nicky Hilton, and Ali Landry—mingled in a relaxed atmosphere, where smart branding did double duty as pretty decor. Floral spheres of monochromatic carnations from ESE Lifestyle (which also produced the event) topped PVC piping concealed by tall stacks of bracelets from the Industrielle II collection. Crushed glass at the bottom of the white boxes that served as the pedestals' bases finished the look.


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