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Bulgari launched its Lucea jewelry collection with a loud dance party at the very cool, very raw Eyebeam Atelier in Chelsea. (More about Eyebeam...) EventQuest decorated the space with white flowers arranged in glass vases on the floor and on hanging metal chandeliers with votive candles, and put out custom-made furniture included white bed seating pieces. DJ Tracy Young (a Madonna protege of sorts) played an energetic mix of dance tunes.
Coming two days before the first shows of Fashion Week, the party was one of a number of bashes kicking off a frenzy of store openings, after-parties and anniversary bashes.
For more Fashion Week-related news check out our Special Fashion Week Report.