Capcom celebrated the launch of its Lost Planet 2 video game with a party geared to the short-attention-span, gadget-oriented leanings of its fans. The event, hosted by Olivia Munn at the Hollywood Roosevelt, brought a celebrity charity video game tournament, stations for game playing, cocktails and appetizers, T-shirt making, Skee-Ball, a photo booth, and music spun by DJ Cobra.

Capcom Entertainment Inc. senior PR manager Melody Pfeiffer tapped Jason Subia Events to produce the party, which drew a number of celebrities to participate in the final round of a tournament. On behalf of the winning team, Capcom donated $20,000 to Haiti aid group Music For Relief. EFG handled the celebrity wrangling for the event.

Capcom wanted plenty of activities to create an event that worked with the tournament without taking away from it. Activities included a screenprinting station from Fresh Pressed, a photo station from HD Photobooth (which also showed images on a wall for additional decor), and a Skee-Ball game set up down a long corridor in the historic lobby to utilize an otherwise dead space.

"As this was a culminating event for Lost Planet 2’s 'Kill Big for Charity' program, Capcom wanted to create a fun and exciting environment in a Hollywood-type setting," Subia said. "As this event was mainly a charity event, costs were a main concern." To keep them down, the team used as many in-house items like linens, chairs, slip covers, and risers as possible, found a space that worked with the group's limited budgets, had separate menus for the 150 V.I.P.s and 500 general guests, and worked with vendors willing to discount rates in light of the event's fund-raising component.