By Michael O'Connell Posted December 9, 2008, 8:00 AM EST
Commercial realtor CB Richard Ellis and Hearst Corporation may not being throwing holiday parties for their respective employees this year, but that doesn’t mean they’ve forgotten to celebrate those who really matter during the economic downturn—potential clients. The New York Observer reported that the pair hosted a holiday event last night for retailers in town for the International Council of Shopping Centers’ national conference.
The publishing giant planned to open the doors to its Hearst Tower sky lobby from 6:00 to 8:00 p.m. for the expected crowd of 300, but there was just one catch: Guests had to tour the building’s vacant retail space before getting access to the party. Hearst and CB Richard Ellis, which markets the ground floor of Hearst Tower, hoped visiting representatives from retailers like Barneys New York, Anthropologie, and Chanel might take an interest in the storefronts that have yet to find tenants in the two years since the building opened. Then, maybe, they can do some celebrating of their own.