EVENT REPORT

CBS Critics Party Builds Zen Theme Around 60-Foot Pagoda Art Structure

+ Add to Idea Book
+ Add to Idea Book
How it works:
  1. Register with BizBash or log in using Facebook
  2. Explore BizBash and save articles and images into idea books. Name them after topics like catering, an upcoming event you're planning, or anything else that you want.
  3. Go to the idea books section of your profile to view your saved ideas, curate your idea books, and share your idea books with your colleagues, clients, and friends!

Photo: Sean Twomey/2me Studios

 
By Alesandra Dubin | Posted August 9, 2011, 12:30 PM EDT
LOS ANGELES The glut of presentations and programming can be exhausting for critics in town for the Television Critics Association press tour, a chance for the group to have face-to-face contact with network execs, producers, and talent. Keeping participants interested—and even restoring perhaps a sense of Zen—was CBS. The network lent its lineup of about 150 stars to a party attended by around 700 guests atop the parking structure at the former Robinsons-May building, next door to the Beverly Hilton. Ian Metrose oversaw the event for CBS, working with Poko Event Productions, which secured a giant, 60-foot pagoda structure from art collective the Do Lab and built the whole look and feel of the party around it.

The art piece—which has appeared as part of the significantly different environments of three music festivals, including Coachella, the troubled Electric Daisy Carnival, and the Do Lab's own Lightning in a Bottle—towered over the alfresco space, creating a sense of intimacy without a tent.
CBS Television Critics Association Party
Catering, Design, Production Poko Event Productions
Flowers Sonny Alexander Flowers
Hand-Dipped Ice Cream Station Longboards Ice Cream
Lighting Kinetic Lighting
Music Project Entertainment
Pagoda Structure The Do Lab
Rentals Town and Country Event Rentals
Trees Green Set Inc.
SEARCH OUR DIRECTORY

The pagoda's look inspired a tranquil decor scheme, with sand pits reminiscent of Zen gardens showing up in flower arrangements, bar tops, and a large central decor piece on the floor. The press wall, designed by Poko's Tim Koch, included wooden decor pieces and lanterns that riffed off the pagoda look.

Catering, provided by chef Tomas Rivera for Poko, had a pan-Asian bent, with choices like dim sum and Korean barbecue. Lupicia set up an artisanal tea station to continue the theme.