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EVENT REPORT

Chatelaine Nods to Advertisers at 80th Anniversary Event

Chatelaine celebrated its 80th anniversary—along with a redesign and a new logo—with a simply decorated party featuring many of the magazine's core advertisers and sponsors.

Chatelaine's anniversary party

Photo: Andreasphoto.ca for BizBash

When Marnie Peters, marketing director at Chatelaine, had to pick a venue for the magazine's 80th anniversary celebration and the launch of its redesign, she decided on a hotel that had also reached a milestone year. ”The Windsor Arms just turned 80, so it really fit with our theme,“ she said. Peters went with “crisp and simple” decor that included red roses and sheer white drapery in the hotel's Courtyard Cafe for Wednesday night's event. “It's an occasion to celebrate and bring the magazine to life in the presence of clients, advertisers, and friends,” she said.

The event's platinum sponsor, Kraft, along with other advertisers Hewlett Packard, Roots, and Skyy Vodka, played prominent roles at the celebration. Kraft supplied ingredients for many of the evening's hors d'oeuvres, including macaroni and cheese and Toblerone cheesecakes, while a Maxwell House coffee lounge promoting Maxiccino (a new instant-cappuccino product) offered guests refreshments later in the evening. Hewlett Packard set up a guest photo station, and Skyy Vodka passed around the “Chatelaine,” a mixed drink of vodka, Grand Marnier, and cranberry juice. Roots launched its new red leather Chatelaine bag as a gift to guests.

A soft fabric screen elevated above the centre of the room showed off Chatelaine covers spanning the decades. Peters, who spent close to six months planning the event, went through the magazine's archives to choose what would be displayed. “We have so many beautiful covers, so it was challenging homing in on what to use and what would be most appealing,” she said. A presentation later in the evening unveiled the magazine's 80th anniversary issue, featuring a new logo.

The evening's 400 guests—including Margaret Trudeau, model Yasmin Warsame, and former Chatelaine editors Rona Maynard and Eveleen Dollery—got the red-carpet treatment outside the hotel in a small tent provided by Advanced Tent Rental. The all-female band Shaye provided the evening's entertainment from a balcony. Chatelaine's 80th anniversary, as well as the appointment of new editor Maryam Sanati, has been receiving attention around the city, from news outlets including The National Post, The Toronto Star, and Marketing Magazine.


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