BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for AEG Live

Q & A 10.02.08 6:16 PM

MTV's Kelley Electa on Launching a North American Tour to Promote Rock Band

Panic at the Disco performing at a Rock Band 2 party
Photo: Jordan Strauss/WireImage

FROM LOS ANGELES MTV Games senior director of promotions Kelley Electa is overseeing the Rock Band Live Tour—a traveling concert program to promote the video game Rock Band—which kicks off this weekend in San Diego. A new marketing concept for MTV Games (a division of MTV Networks that creates interactive products for its target audience) and partner AEG, the tour will visit 28 cities across the U.S., plus Toronto, ending in Texas in November. Before the kickoff weekend, we asked Electa about the strategy behind the new program.

Why did you pick the tour format to market the game?
We really feel that Rock Band is an authentic music experience, and we wanted to give fans and families a chance to really experience what it's like to perform live rock 'n' roll. We think that can be achieved by partnering up with some great bands whose songs are featured within our game and have a pretty broad appeal to our consumer base and let our consumers get involved with the show from playing Rock Band in their living rooms to playing Rock Band in an actual arena. MORE >>

MTV, MTV Networks, MTV Games, AEG Live, Rock Band, The Cab, Plain White T's, Dashboard Confessional, Panic at the Disco, Pepsi, Best Buy

VENUE NEWS 06.06.08 11:51 AM

Horseshoe Casino Renovation Plans Include AEG Live Partnership

The Horseshoe Casino in Hammond, Indiana, which is undergoing a $500 million renovation project set to be completed in August, announced a partnership with Los Angeles-based AEG Live, a national concert promotion, special event, and touring company. The alliance results in the Venue, a theater that will be added as part of the casino's expansion. As part of the multiyear agreement, AEG Live will book and co-promote concerts and act as marketing adviser for the Venue.

Roughly 20 minutes over the Illinois border, the Venue will be designed by Sceno Plus, a Montreal-based company that has worked on numerous Las Vegas entertainment spaces, including the Bellagio Theater, the Wynn Casino Theater, and the Colosseum at Caesars Palace. The space includes flexible seating options—retractable lower-level seats can be scaled to create an open general admission floor to accommodate 3,200 people, while seated events can hold 2,300. Six V.I.P. boxes will seat 200 guests in total, and feature plasma TVs and bottle service.

Correction: The original version of this article referred to an incorrect dollar amount for the renovation project. —Wendy Wollenberg

AEG Live

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory