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1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Absolut Vodka

EVENT REPORT 10.27.09 5:13 PM

After Management Change, Gen Art's Fresh Faces in Fashion Keeps Signature Elements—Minus the Cocktails

Gen Art's Fresh Faces in Fashion show in Chicago
Photo: Billy Rood Photography

Part of Chicago's Fashion Focus, Gen Art's Fresh Faces in Fashion event comprises a runway presentation that showcases the work of emerging designers and an after-party that typically calls out the events' sponsors with branded elements such as custom lounges and bars. This year's Saturday-night happening, which began in Millennium Park and wrapped up with an after-party at Enclave, differed from its previous iterations in a few notable ways. But according to event manager Marcia Callaghan, those changes had everything to do with the economic climate and nothing to do with Gen Art's recent merger with Rock Media.

Callaghan worked with lead producer Lauren Hurley to organize the event. Both planners started working with Gen Art prior to its afiliation with Rock Media, and "the merger didn't affect us at all," when it came to organizing this year's fashion event, Callaghan said. "Fresh Faces has been around for seven years, and it's still standard [Gen Art] event programming. Right now, the [Gen Art and Rock Media outlets on] the coasts are still adjusting to the merger; but in this market, Rock Media has never had any offices. So as far as Lauren and I go, management just kind of let us do our thing while [the two organizations] get used to working with each other in other markets.'" MORE >>

Gen Art, Smartwater, MoroccanOil, Fashion Focus 2009, Absolut Vodka

COAST TO COAST 10.12.09 5:16 PM

Absolut Launches "Anthem" Ad Campaign With Trumpets, Five-City Tour

The Absolut Anthem campaign launch
Photo: Barry Brecheisen

On Thursday night, a trumpeter made his way through 500 guests at Rockit Bar & Grill during the launch party for Absolut's new "Anthem" ad campaign. At a branded bar, mixologist Daniel de Oliveira created vodka cocktails with ingredients such as agave nectar and muddled grapes; across from him, a digital photo booth churned out black-and-white images of guests clutching the fruity drinks while nearby an artist brushed neon hues onto a bottle-shaped canvas.

Part of a five-city tour that began in Miami in late September and will pass through Dallas, Los Angeles, and New York before the end of the month, the events aim to employ unexpected elements that play off the Anthem campaign's tag line: "Doing things differently leads to something exceptional." Ann Fryer, manager of event marketing at Absolut parent company Pernod Ricard USA, tapped David Wilson and Nick Hines of MMG- Strategic Event Marketing to produce the launch party in each city. MORE >>

Absolut Vodka, Pernod Ricard USA

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