| NEWS 08.12.09 11:41 AM |
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In the News: Low-Key Event Sponsorships Thrive, Victoria's Secret Show Returns to New York
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Corporate Sponsors Take Subtle Approach: Sponsorships are still present at major events, but some companies are going to extreme lengths to ensure people don't notice. Bank of America, Goldman Sachs, Merrill Lynch, and Morgan Stanley, for example, all had a presence at the 2009 U.S. Open golf tournament, but instead of branding tables, shirts, and tents with their logos, each of the banks slipped by under the radar. The banks paid $750,000 between them just on tables at a hospitality center off the 18th green, but declined any sort of signage. Many professionals suggest that this is indicative of the new importance of perception over actual spending. [NYT]
Victoria's Secret Show Heads Back East: After three years in other markets, the annual Victoria's Secret fashion show will return to New York this fall. No official date or venue have been selected, but the event is typically held in November and its most recent New York show was at the 69th Regiment Armory. The event will once again be broadcast several weeks later on CBS. [NYM]
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Bank of America, Goldman Sachs, Merrill Lynch, Morgan Stanley, Victoria’s Secret, Twitter, Facebook |
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| Q & A 11.20.08 10:00 AM |
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Local-Food Expo Director Targets Sponsors With a Social Mission
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 | Lloyd Yanis
Photo: Courtesy of Lloyd Yanis |
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Lloyd Yanis became the director of the FamilyFarmed Expo in 2005, and has spent the past three years building it up from a small, local trade show in a college cafeteria. Billed as a "celebration of local food and goods," the expo aims to forge a connection between farmers, food artisans, and consumers with cooking demos, business-to-business workshops, and an indoor farmers market.
This year's event takes over Chicago's downtown Cultural Center this Friday through Sunday, and Yanis expects some 5,000 attendees. On the eve of his biggest outing yet, we spoke to him about the recent upsurge of interest in local foods, how the expo has changed to accommodate more guests, and the process of finding like-minded sponsors.
How have the challenges of planning the expo changed?
When the expo first started, we certainly had—as we do now—an educational component and an exhibit component. But we have a completely different, much broader audience now. We have 5,000 people attending the expo this year. In the beginning, we weren't dealing with thousands of people and the logistics of ticketing or parking. So really, it's the same thing on on a bigger scale.
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Bank of America, FamilyFarmed.org, Chicago Green Festival, Conscious Choice |
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| NEWS 10.31.08 7:00 AM |
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Holiday Party Hemorrhage Continues With Barclays Capital and CitiGroup
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FROM NEW YORK
Investment firm Barclays Capital won't be celebrating the holidays this year. Executive committee member and chief operating officer Rich Ricci broke the news yesterday in a letter to the company’s staff, republished on Wall Street blog Dealbreaker.
Ricci praised the company’s resilience in the rough economy and its handling of the Lehman Brothers acquisition, but insisted there’s no way to celebrate as a firm or by department. “In the current difficult environment for our industry and for the economy as a whole, which affects not just financial services firms but our clients as well,” Ricci wrote, “it is not appropriate for us to do anything that might be seen as inappropriate by any of our stakeholders.”
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Barclays Capital, Lehman Brothers, Corporate Holiday Parties, Dresdner Kleinwort, Bank of America, Citi |
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| FEATURE 07.07.08 10:00 AM |
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Chicago's Top Sports Events 2008
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 | The Chicago Marathon
Photo: Courtesy of Bank of America Chicago Marathon |
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1. Chicago Marathon
More than one million spectators are expected to line the streets of Chicago on October 12 to cheer on the 45,000 entrants in the 31st annual Chicago Marathon, presented by Bank of America. This race annually raises more than $10 million through the 6,000 charity runners who participate. It is part of a three-day Health and Fitness Expo at Navy Pier, which will see more than 125,000 visitors. A post-race party is open to all of the event’s competitors.
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Susan G. Komen Foundation, Race for the Cure, Special Olympics, Chicago Mercantile Exchange, Paws Chicago, Chicago Marathon, Bank of America, Health and Fitness Expo, Mayor Daley’s Holiday Sports Festival, Bike the Drive, Arlington Million, AIDS Run & Walk Chicago |
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| NEWS 06.16.08 4:44 PM |
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Taste of Randolph Street Announces Chef Demonstration Schedule
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The West Loop Community Organization recently announced the chef demonstration schedule for the Whole Foods-sponsored Culinary Pavilion at the popular Taste of Randolph Street Festival, which is slated to attract more than 30,000 attendees from June 20 through June 22.
On June 21 from 2:30 p.m. to 7:15 p.m., the festival, which bills itself as a gourmet-focused event, will feature Jennifer Brooks of de cero, Worachai Thapthimkuna of Sushi Wabi, Tyler Williams of Veerasway, Stacey Marshall of Whole Foods Market, and Sotero Gallegos of La Sardine, while Steve Dolinsky (of ABC-7's "Hungry Hound" segment) will serve as master of ceremonies.
Then, on June 22 from 2:30 p.m. to 7:15 p.m., Matt Tobin of Marche, Jackie Shen of Red Light, Giovanni DeNigris of Macello, Abe Conlon of Whole Foods Market, and Tim Trimas of Aroma on Randolph will cook, with TV personality LeeAnn Trotter serving as master of ceremonies. The Culinary Pavilion will feature interactive chef demos on a raised stage with stadium-style seating.
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RELATED TOPICS
West Loop Community Organization, Five Rivers Wine, Jam Productions, Southwest Airlines, Miller Lite, Bank of America, Smartwater, RedEye, WXRT, Verizon Wireless, Korbel |
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