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1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

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8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Citibank

NEWS 06.23.09 1:00 PM

Facing Severe Sponsorship Drop, Gen Art Brings Back Benefit to Raise Funds

Acura's display at the 2009 Gen Art Film Festival in New York
Photo: Alice and Chris for BizBash

FROM NEW YORK Gen Art, the frequent event host that matches up emerging creative talent with corporate sponsors, has seen a 70 percent drop in sponsorship dollars from 2008 to 2009. So after relying on money from marketers to fund both its for-profit event production company and its nonprofit wing during most of its 15-year history, Gen Art has made drastic cutbacks and will put on its first benefit in nearly 10 years this week in New York.

"If the recession had hit three months later, it would have been a completely different story," said Gen Art C.E.O. and founder Ian Gerard, thinking back to last October, "but because it all happened before the 2009 fiscal year came, everyone drastically cut back their marketing budgets from the start."

Those cutbacks affected ongoing initiatives with Gen Art. Despite having yearlong deals in the works, official partners such as Acura, American Express, and Citibank all pulled back. "We're still working with all of those companies," Gerard said. "It's just been at such a reduced amount. It's more event-by-event versus an annual deal across all of our events or a large number of them." MORE >>

Gen Art, Citibank, Acura, American Express

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